With the significant shift into digital communications, keeping promises is becoming a greater differentiator.
Online, email to email, it’s easier to put an excuse, cancel a plan, and say no.
It’s easier to react and faster to say yes to a request now, too.
In all the haste and quick clicks, promises are being broken, forgotten or simply not given (when if it were face-to-face they would be).
Making promises you can keep. That’s the differentiator; not how fast you can respond, how much you can take on or how many time you can get away with saying “Oh, I missed that in my email.”
Stay Positive & Do What You Type You Will
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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