Lead With The Familiar

Imagine you’re in a club or at a wedding or house party or dance studio (wherever it makes sense to dance) and the following factors are in play:

  • you know where you are
  • you know some of the people around
  • you like to dance
  • but you’re not dancing

Then, all the sudden, your favorite song goes on… now what?

You dance, of course.

Our jobs are a lot like finding the right song to play for others.

Stay Positive & Familiarity Is The Result of Many Factors, Not One

Garth Beyer
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