I witness many frustrated marketers who go to this marketing summit and that marketing seminar only to be disappointed. It’s a fact that marketers over there are struggling with the same things we’re struggling with over here. They leave with no new knowledge.
With marketers, marketing knowledge is generally shared with one another. It’s blogged about, podcasted, seminar’d, and alike. Key insights don’t remain so secret for long because we’re all in marketing for the greater good of connecting people, sharing experiences, and caring deeply.
I remember when I first got serious about public relations and marketing. It took less than a year of regular reading and listening to podcasts and speakers before every book, podcast and speaker started sharing the same lessons. I struggled to learn something new from other marketers.
What I’ve found about new marketing knowledge is that it’s almost always learned from a new target, an industry, a market – not another marketer.
With this in mind, consider using your development fund (personal or work-funded) to go to a food service expo or a mobile video game conference or a yoga retreat or to a different country. You’ll learn more about marketing from those experiences than you will from going to an annual marketing conference.
Sound scary? It’s supposed to. Fear is the indicator you’re close to learning something new.
Stay Positive & The More Areas Of Life You Experience, The Better Marketer You Will Be
Photo credit
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