It doesn’t take much for people to shrug off your story.
Here are some common traps company messaging can fall into:
- Setting high expectations and under-delivering
- Building a customer list instead of trust with customers
- Making the same commitments as competitors
- Hoping to make a splash instead of drip, drip, drip
- Trying to be all things to all people
- Confusing the brand feeling
(you can’t be reserved and spritzy at the same time, yet many companies try) - Being quiet is better than putting ourselves out there
- Add your own in the comments section?
Stay Positive & A Good Story Is A Bridge Over All These Pitfalls
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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