… your title.
… the story you tell.
… the price of your widget or service.
… the way you interact with your target.
… the words you use on your mailer.
… the look of the clerk’s face when it’s the next person’s turn to check out.
… the sign you have on your door.
… the design of the receptionist area.
… how it feels to be close to your brand.
… how you greet the first customer of the day and the last.
We can keep going indefinitely.
Stay Positive & Marketing Is Everything, Everything Is Marketing
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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