Successful businesses are built around the idea of connecting. And with new media, this has never been easier to do.
Just yesterday I posted on Seabird’s Facebook page and they actually responded with an honest and sincere update. I thought to them I was just a fan. Now, I’m a friend.
Today I posted a suggestion on Boulders climbing gym’s page. Instead of saying something along the lines of “great idea, we’ll consider it.” They asked me a couple of questions in an effort to make my suggestion happen.
I see business to stranger interaction on Twitter all the time. The result? No longer strangers, no longer consumers, no longer another person on the email list. Instead: friends, connections on an emotional level, and above all, real trust.
What I see is businesses connecting with strangers and turning them into friends. Next, what I believe businesses need to do is discover a way to then connect friends with other friends.
For example, a friend of mine is working on her first startup. She is building a website that you can rent graduation gowns from other students who graduated before you. She can connect well with the target audience, being a recent graduate herself.
But what matters most to her business plan is the level of social interaction and connection she is using to leverage herself. It’s not just about saving money on a cap and gown. It’s about inspiring, creating, aspiring, and sharing your story with other past and current graduates within your field of interest and geography. Beneficial connections for any graduate!
If I may throw an idea in. I think every Facebook page for a restaurant/gym/local shop/retail store/movie theater (you get the idea) should have a missed connection portion on their page.
Business to peer connecting has gotten easy. Now, to benefit more than your competition, it’s about businesses connecting their peers to other peers.
Stay Positive & Once You Connect, Connect Others
Garth E. Beyer
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