Some brands have missed the memo that they can have multiple missions.
Signs of a solid multi-mission statement include the missions being well-related and complementary to one another as well as missions that employees, followers, peers, etc. can (and want to) rally behind.
Missions aren’t passive pieces of inspiration. If done right, they can can be rode into battle and the horn that rallies a tribe.
Stay Positive & Welcome To Mission What’s Possible
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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