If you thought acquiring new users was expensive, try to get a previous user who had a poor experience to return.
I’ll say this: It costs less to invest in them now, to ensure a positive experience, to surprise and delight them than it does to earn their trust back.
Money aside, you can do a lot to keep people in. You can start by caring more.
Stay Positive & Once They’re Out, They’re Out
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Generosity Has Momentum - January 13, 2025
- What B2B SaaS Can Learn from Brick-and-Mortar Businesses - January 12, 2025
- Feelings Drive Motivations - January 11, 2025
