An orange that’s brighter than another, looks better.
An orange that’s not actually orange gets people’s attention.
An orange that’s sold in a bunch with other oranges makes sense.
An orange that’s sold in a basket with other fruit is plain smart.
An orange found in a snack food isle is unique.
But none of that matters if it doesn’t taste good.
You can use marketing to spin a lot of things, make the brand flashy and creative, but if the orange isn’t delicious …
Stay Positive & It Starts With Being Honest With Your Why
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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