Orange Advertising

An orange that’s brighter than another, looks better.

An orange that’s not actually orange gets people’s attention.

An orange that’s sold in a bunch with other oranges makes sense.

An orange that’s sold in a basket with other fruit is plain smart.

An orange found in a snack food isle is unique.

But none of that matters if it doesn’t taste good.

You can use marketing to spin a lot of things, make the brand flashy and creative, but if the orange isn’t delicious …

Stay Positive & It Starts With B eing Honest With Your Why

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.