Outsiders are worth inviting in.
Not to convert them to insiders, but to pressure test the tribe you’ve built.
Consider the trucking logistics company that asks a Head of Compliance of a winery to visit their operations and provide feedback.
The differing views is what may define the company’s differentiators.
And it’s simply a good gut check on if you’re holding up to the values your company is committed to.
Of course, you don’t need to have a company to do this. You can do it for personal values, too.
Stay Positive & Engage The Outsiders
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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