Why Try To Get Out Of Your Box, When You Can Use What's In It?
Let’s make one idea clear first: There’s one type of failure you never want to embrace, and it’s the failure of not trying. The failures that are important are the ones that move you forward, that you learn from, that you get better because. If you’re not convinced failure is a good thing, then take […]
Whenever my significant other calls, a picture of her smiling in a sun dress with a field of sunflowers behind her pops up on my phone. Oh, she’s also flipping me the bird. It’s hilarious and gets me smiling every time she calls. When you break down your day into moments, it’s incredible how much […]
People aren’t buying a product. They’re buying in to a story your product helps them tell. Recognizing that is the first step to marketing better. The second is making sure everything else you do helps tell that story. From the messaging on the door. To the types of glassware you have. To your email signature. […]
What can you do to increase the value of the experience, exchange or interaction with your customer? It’s a far better question to ask (and answer) than what can you do to get more customers? Adding more seats isn’t the answer you or potential customers want. Stay Positive & Better Not Bigger Photo credit […]
To see more business results, you likely don’t need to market more, you need to market better. The best way to do so? Market in a way that makes an emotional connection with the target. And that’s where your imagination comes in. That’s when you put on your target’s shoes, her pants, her shirt, her […]
You often review messages for spelling mistakes before you hit send, but an email without grammatical errors isn’t enough. More than proofing copy, consider analyzing how the message will make the recipient feel and shift how you say something to get the emotional response you want. What you’ll discover is that it’s difficult to miss […]
What the world needs is more fools. More people who push a project so close to the edge that they’re guaranteed to make a mistake somehow. More people who subject themselves to the long haul, that don’t expect instant gratification, that do what looks stupid now for the greater good of later. More people who […]
