Why Try To Get Out Of Your Box, When You Can Use What's In It?
Friendly reminder to include play time in the mix.
Playing with ideas that might not work.
Concepting without constraints.
Ideating in a new space (is there a playground nearby?).
Inspiring someone else with your project.
The work might be hard, but no one said it can’t be fun, too.
Stay Positive & The Fun Part Is On You
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Simply reading those words makes us feel good. Typing them, too.
We can sell all we want, but the real game changer for loyalty and good reviews and positive interactions is the immediate confirmation and reassurance of a choice made right.
It might be a newsletter about the product you just purchased, describing it in greater detail or it could be another customer saying “Nice dress!” to the lady carrying a new one out the door.
The more we can create an environment of assurance, the better the business and brand will be.
It does require smart thinking and hard work, though. Up for it?
Stay Positive & Thanks For Stopping By On This Blog, You Made The Right Choice
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Little stresses add up fast.
The stress of an unclean work space or the stress of basing your success on another’s progress or the stress of interacting with someone you don’t enjoy interacting with.
It’s vital to keep these micro stresses in check. To monitor and remove; to work in a state of flow.
There’s little stresses all around us. It’s on us to take care of them before they do more harm.
Stay Positive & Here’s A Good Read
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With the significant shift into digital communications, keeping promises is becoming a greater differentiator.
Online, email to email, it’s easier to put an excuse, cancel a plan, and say no.
It’s easier to react and faster to say yes to a request now, too.
In all the haste and quick clicks, promises are being broken, forgotten or simply not given (when if it were face-to-face they would be).
Making promises you can keep. That’s the differentiator; not how fast you can respond, how much you can take on or how many time you can get away with saying “Oh, I missed that in my email.”
Stay Positive & Do What You Type You Will
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It’s an important evaluation. How will you know the work worked?
Just as important as knowing how it worked is writing the answer down and ensuring all other stakeholders agree to it.
There are two actions that make any project hell.
The first is building something without knowing what success looks like for it.
The other is when the success measurement or KPI changes during the middle of the work.
Oof.
Force the answer. Write it down. Bring it up during every step of a project.
You may never thank yourself for doing this, but you’ll surely be bummed if you don’t.
Stay Positive & Success Set
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Empathy in marketing is the ability to role play what it’s like having kids playing in the bathroom tub or what its like to install more than 3,000 windows a year.
It’s about putting others’ shoes and hats on; asking questions and understanding what makes them tick and ooo and awww.
And then it’s about serving them now that you understand them.
But any good marketing isn’t done alone. Which means marketers are responsible for more empathy; empathy for not only the target but those working to serve the target to their left and to their right.
Empathy in marketing is the ability to role play what it’s like raising three kids while working 60 hour work weeks or what its like trying to search for a new vehicle or a new apartment because the one you lived went up in flames while trying to not let your team down.
It’s about realizing that there’s a battle that everyone is facing (usually always more than one) at the same time they’re trying to be empathetic of the target.
The target deserves as much of our empathy as those we’re working with to reach them.
Stay Positive & Be Kind
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Playing the same music in the restaurant.
Using the same logo.
Keeping your same customer bill of rights.
Letting your boilerplate stay the same.
Organizing product the same way.
It might all get old to you or your team or your leadership council or stakeholders; but it doesn’t get old to your customers.
The ones who arrive sporadically are comforted by the familiarity– even if it has been three years since they’ve been there.
The ones who show up regularly and loyally – its because they care and love who you are and what you stand for. Change how you work and it’s a “we don’t care that you care” message to them.
Most businesses aren’t like musical artists; guests can’t choose to interact with you the way they used to by pulling up an old version of your business.
Important: Don’t confuse keeping things how they are with not caring, being generous, or listening to what the customer wants. Growing with and for the customer is different than changing things because of internal status arguments.
Stay Positive & You Are Not Your Customer
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