GarthBox

If your prospect knew everything you know and felt everything you feel and understood every benefit of a product or service that you understand; then they’d be all in, right?

If yes, a logical response is to inform them up the wazzoo.

Now imagine a world where your prospect wished you knew everything they did, felt everything they did, understood every benefit of a product or service that they understand; would you be all in?

A logical response is to alter your product or service, the stories, what information you share and the feeling you invoke. It might mean going back on what you thought, admitting your wrong, telling someone no and, most importantly, becoming vulnerable.

Vulnerable, of course, is just another word for valuable. But you already knew that.

 

Stay Positive & Seeing Is Believing (But Who Is Doing The Seeing?)

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You’ve been using crutches you don’t need.

They aren’t even crutches to help you get back on your feet.

They’re crutches that prevent you from falling, flailing, and failing.

Some use their significant other as a crutch. “I can’t do X, I need to spend time with Y.”

Others use alcohol or they curb their self-esteem to prevent others from having the chance to.

The reality is: you don’t need the crutches. You’re preventing yourself from doing the work we need you to do when you use your crutches.

Turns out if it’s something that scares you, it’s something that’s worth doing.

What’s the point of being alive if you don’t try to do something remarkable, anyway?

 

Stay Positive & Crutch-Free

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If you’re an artist of any kind, let me share what your audience expects.

They expect your best.

They’re not hoping you’ll fail. They’re not waiting with bated breath for you to screw up. They’re not placing bets that your show will be an embarrassment.

They want you to succeed.

In fact, most audiences assume you already will. They’re simply watching to be part of that.

If you’re going to be hard in yourself, then you do that. But don’t think using your audience as a reason to cause frustration or pain or worry is worth it, because they’re not thinking or hoping what you think they are.

 

Stay Positive & People Want You To Succeed

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When I started down the path of becoming a PR professional nothing made much sense to me.

When I started writing a business plan for opening up a bar, everything was confusing.

When I started learning about buying a home, stocks and 401ks, everything seemed like gibberish.

When I started working on the trucking industry, I was the dumbest person in the room.

It wasn’t until I took action, blindly, wholeheartedly and with as much support as I could find, did things begin to make sense. I started to learn the lingo. I started to look at tutorials and how-tos only to notice I was doing them perfectly already. Things made sense.

Everything is scary and confusing … until it’s not.

It’s not only after you take action.

 

Stay Positive & Be Brave

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Nearly everything is written as a headline.

That leaves the question: How do you write a great headline?

The way to write a solid headline isn’t by writing a sentence and then tweaking a word or two until it says what you want. Rather, it’s by writing a hundred different lines with different angles and different words until you feel it in your bones that it’s right.

 

Stay Positive & Brainstorming Session Is In Order

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Reading, but not answering the questions is an act of hiding.

Those who go on to make a world of difference; who you see as having their shit together … they’ve answered the questions.

You know … these questions.

And these.

And these.

And these.

All of the most brilliant people I’ve met and successful brands I’ve studied–they’ve taken every question as a challenge to better themselves, to clearly define who they are and where they are going and the legacy they’ll leave behind.

And they’ve never looked back and thought, “Man, I shouldn’t have dug deep like that.”

 

Stay Positive & Here. Are. Some. More.

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What can you put in your presentation to make it matter four months after its heard?

How can you respond to that customer so they become a life-long ambassador?

What can you focus on now to get you to think like the strategist you’re dying to become?

The work you’re doing, and the way you’re doing it is likely urgent. Short term. Immediate impact.

It’s powerful work, but not as important as the work you do for the long-haul, the positive and the evergreen.

 

Stay Positive & Important > Urgent, Always

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