GarthBox

For all those who have said “I should start a blog” or “I should go Live” or “I should share photos of my hobby.”

Now seems like a perfect time to do so.

 

Stay Positive & People Have Been Waiting For Too Long

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It’s incredible how much businesses spend on getting attention compared to what they spend creating something that resonates.

Connections might be triggered by sight, but they’re made from the head and the heart; from a brand that truly sees someone and gives them something that resonates.

The weak connection between a brand and a person might not be due to too few ads, it might be due to the lack of meaning in a product or experience in a service.

 

Stay Positive & Resonate First

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We all have 24 hours in a day.

Whether you spend or invest that time is a choice.

Having time or making time is a mindset.

Saving time can help or harm you.

When it comes to creating something meaningful, you often don’t need more time … you need more guts.

 

Stay Positive & Don’t Hide Behind The Clock

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Consumers can be convinced to make a purchase based on fear. But more often than not, they make a purchase based on something they desire. For them it’s something beneficial, it’s for more, it’s about elevating their life.

When it comes to marketing B2B, there needs to be a greater mix of fear and growth to convince a business to choose you.

You can show that your tracks are better for them to travel down, but until you also point out the train that’s on their same track barreling down at them, they won’t change.

 

Stay Positive & Tracking?

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After awhile of creating similar looking content, many will speak up and dub it redundant, that you should stop creating that content, that something needs to change in a major way.

Here’s my counter riff:

• Some people are likely seeing the content for the first time, so it’s not redundant to them.
• People inherently respond positively to what feels familiar. (Don’t believe me? Read this)
• The consistency creates a shorthand for people to recognize the brand behind a product or service.

You can keep your creative congruous and improve it at the same time. That’s why it’s smart to measure, A/B test and stretch the work that you put out into the world.

But a surefire way to start from ground zero is to call something redundant and actually start from ground zero again.

 

Stay Positive & Consistency Over Redundancy

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The best teachers recognize, pay attention to, and figure out how to create teachable moments.

They enter situations specifically to teach someone because nothing is learned as well as when it’s experienced.

However, many teachable moments still go wrong, lessons go unlearned, students leave unfulfilled for one reason: the teacher teaches wrong.

I’ve always looked at it this way: It’s not about how one teaches, there’s no one size fits all way. It’s about how the student learns.

Lessons can’t be forced, but they can be altered to align with how one learns best.

 

Stay Positive & As With Everything, It Starts With Listening

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Save

A friend of mine takes a dozen photos of a subject before he starts filtering and editing the photo.

Another friend works on editing the first photo she takes of a subject.

One is editing to make something better.

The other is editing to make it good enough.

One is taking something that’s lame and turning it mediocre.

The other is taking something good and turning it great.

 

Stay Positive & Careful What You’re Editing

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