GarthBox

Have you taken a moment to consider how much influence you can have on tomorrow?

Checking your schedule and mentally preparing for the set of tasks you can expect (and the ones you can’t). Maybe saving some of tomorrow’s willpower by picking out your outfit and packing a lunch tonight. Perhaps you check off a few of the easy to-dos that are on your list for tomorrow today so you can have more time to focus on the stuff that matters. Consider if you went to bed 30 minutes earlier so you can wake up earlier to meditate or do a light exercise–something you haven’t done in a while.

If there’s that much influence you can have on tomorrow…makes you wonder how much influence you can have on today.

 

Stay Positive & You’ve Got The Energy And Now The Rational

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People aren’t buying a product.

They’re buying in to a story your product helps them tell.

Recognizing that is the first step to marketing better.

The second is making sure everything else you do helps tell that story.

From the messaging on the door. To the types of glassware you have. To your email signature. To how people are greeted at the door.

 

Stay Positive & It All Adds Up

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Attention is expensive.

Even when it seems like attention was gotten easily, a lot of effort was put into the stunt or for those two worlds to collide or to steal a glance away from a competitor.

What I see so many brands fail it is this: You’ve got their attention… now what?

 

Stay Positive & Maybe Invest More In An Answer Than Attention

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There’s no better experience than experience.

Testing and learning… repeat.

 

Stay Positive & There’s Not Supposed To Be An End To It

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You can be quick to search for a tool that can do a hundred things.

There are plenty of SEO tools that can curate hundreds of key words for you to focus on, but it can’t tell you if those key words will matter to your target.

The best advice I’ve gotten around tools?

“Focus on the user, not the tool.”

At what stage on the customer journey is the user? What’s relevant to them? Where are they geographically located and how is the weather and culture there different from another customer’s location? How can you appeal to different people differently?

No need to spend more finding tools; invest in learning all you can about your target and the number of tools and the difficulty of using them will lessen.

 

Stay Positive & What Have You Learned About Your Customer Recently?

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You have a great idea, maybe a few great ideas, and then what?

You hang onto them. You avoid talking to friends about them…let alone, those in the market because you don’t want your idea(s) stolen.

But, when you keep them to yourself, you not only miss out on the fact that you’re not the only one who has thought of it (a humbling experience), but you also miss out on the chance of someone being able to help you make it happen.

Most likely, they’ve taken that “great idea” a step further already, and now you’re holding yourself back, them back and the idea back.

The world’s not full of thieves; it’s void of sharers, doers, and givers.

 

Stay Positive & Share Your Ideas

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How often do you look down the line?

Better yet, how many actions do you take each day that will only help you in the future?

What exactly did you invest in yesterday? Not do, but invest.

What can you do today to ensure you don’t hit a wall on mile 21?

It’s more important that actions are taken now for later than they are for instant gratification.

 

Stay Positive & What’s Down The Line Is On The Line

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