GarthBox

You can be an epic pitch writer but if the reporter doesn’t leave a conversation feeling glad they interacted with you, then you won’t find too much success with your talent.

The same goes for comedians, brewers, artists, retailers, administrators, teachers, yogis…

All that matters is the feeling the other person leaves with about themselves.

They could care less what shoes you’re wearing, whether or not you can recite the founders story or if you compliment them on their nailpolish… unless of course, that’s an essential part to the story they are telling themselves about the experience. Point is, ensure that what you’re doing isn’t just showboating; it’s having a positive impact on a person.

 

Stay Positive & Give, Don’t Push

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Making a leap in the dark ignites some powerful feelings: anxiety, fear of failure, concern of letting others (yourself, too!) down…

But it’s still a leap.

Interestingly, a leap in the light feels just the same.

 

Stay Positive & Who Cares If The Lights On, Go For It

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It doesn’t matter if your ad will be placed in front of millions.

It doesn’t matter if you’re speaking in front of 200 people.

It doesn’t matter if your product or service will be used by thousands.

Write for one person. Create for one person. Give to one person.

There’s a lot of people like them.

 

Stay Positive & Art Falls Flat When It’s Created For The Masses Anyway

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Ideas that bounce are nearly always ideas that are made better or ones that spark something fresh or another idea that resonates more accurately with a target.

When was the last time you got together with a group and simply shared ideas within a theme? Talked about what you’re doing with your muse? Bounced ideas off one another?

One ought to always have something worth talking about.

Turns out the way to get there is to start talking by bouncing ideas.

 

Stay Positive & ᴮᵒᵘᶰᶜᵉ Bounce BOUNCE

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A quote that has been hung up on my wall for quite some time reads…

“We’re not here for pain. We’re here to transform.”

So many marketers focus on stealing customers from the competition or they direct energy at retaining their customer base, perhaps getting a few to bring their friends who are just like them along next time.

The special marketers–the ones making a real difference in the world–are the ones working to transform people. To get someone who has never considered having their groceries delivered, to do so. To get someone who can’t stand the taste of an IPA, to fall in love with the style.

Marketing to transform – that’s where the real magic happens.

 

Stay Positive & Let’s Get To Work

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If your budget was zero, zilch, nada… how would you market your product or service?

Who are the first ten people you’d talk to? What would you say to them?

You would ask them to share your story with ten of their friends, right?

Having a larger marketing budget isn’t meant to be spent the same way others are spending theirs, to compete with dollars for eyeballs, to add to the noise. No, it’s to amplify what you would do if your budget were zero.

Turns out the ad space for word of mouth is limitless and free. All you have to do is something remarkable, that is, worth talking about. Maybe that’s where the marketing budget goes?

 

Stay Positive & Let Your Product And Others Do The Marketing For You

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Dieters eat less when they have smaller plates.

Work works the same way. It fills the space you’ve made for it.

A project that could have taken 3 hours instead of the 7 hours that it ended up taking can be quickly blamed on the people, the organizer, the steps that were presented… or it could have been because it didn’t need to be done for 7 hours.

You choose the size plate of work you take on. What’ll it be?

 

Stay Positive & Work Is Served

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