GarthBox

If your budget was zero, zilch, nada… how would you market your product or service?

Who are the first ten people you’d talk to? What would you say to them?

You would ask them to share your story with ten of their friends, right?

Having a larger marketing budget isn’t meant to be spent the same way others are spending theirs, to compete with dollars for eyeballs, to add to the noise. No, it’s to amplify what you would do if your budget were zero.

Turns out the ad space for word of mouth is limitless and free. All you have to do is something remarkable, that is, worth talking about. Maybe that’s where the marketing budget goes?

 

Stay Positive & Let Your Product And Others Do The Marketing For You

Photo credit

Dieters eat less when they have smaller plates.

Work works the same way. It fills the space you’ve made for it.

A project that could have taken 3 hours instead of the 7 hours that it ended up taking can be quickly blamed on the people, the organizer, the steps that were presented… or it could have been because it didn’t need to be done for 7 hours.

You choose the size plate of work you take on. What’ll it be?

 

Stay Positive & Work Is Served

Photo credit

Good marketing is like success; it’s different to everyone.

And that’s the challenge for any marketer–communicate and convince others what good marketing is.

Is it anything that puts a smile on another’s face? Is it conversions? Is it profit at the end of the month? Is it how many calls a person can make in 24 hours? Is it about getting one person to leave and come back with a friend the next day?

Here’s a challenge: Define what good marketing is and have all stakeholders sign off on it.

Then there’s no confusion if what you’re doing is good or bad, working or not working.

 

Stay Positive & Sound Good?

Photo credit

Contrary to popular belief, serious thought isn’t given in a single session.

It’s a combination of both micro- and macro-moments.

Varying degrees of space in time dedicated to considering if a decision is the right one, who it impacts, why you’re doing it, how will you know it (or you) have succeeded.

Turns out, most who say they are giving serious thought to a topic, usually only offer it a micro-moment, an instant-gratification evaluation, a piece to a puzzle rather than the big picture.

 

Stay Positive & It’s Not About Having Time, It’s About Making It

Photo credit

Anyone can sail in smooth seas.

It’s easy to keep a positive attitude when things are going your way.

Momentum will keep you on track to succeed.

Turns out though, you’re not being assessed on how you handle “the good.” Your character is showcased, analyzed and, yes, judged when the going gets rough.

Can you keep your head on while all those around you are losing theirs?

Can you see the project through this rough patch to excellence?

One more reason to leap rather than take a shortcut. One more reason to sail into the open sea instead of staying in port. One more reason to try something, if only to fail and get up again.

 

Stay Positive & Full Speed Ahead

Photo credit

You put a lot of work out into the world. You send a lot of emails. You pitch a lot of ideas.

Sometimes what you do doesn’t work. Sometimes it gets rejected. Sometimes you get fired from doing the work a second time around.

Just as a product isn’t made for every person, nor is the work you do.

That book you wrote? It might not be for the person who read it and joked that you shouldn’t quit your day job. The latest report you gave to your boss and she said to redo it? It might not have been wrong, it just wasn’t right for her.

That’s not to say there’s nothing there for you to learn, but there’s no sense in feeling defeated, in hiding, in letting the feedback stop you from putting yourself out there again.

Eventually someone’s going to jive with your work. You just need to let eventually happen by showing up until it does.

 

Stay Positive & Some People’s Perceived-Trash…

Photo credit

Save

Sure, very few read the instructions to begin with. So why bother?

Mainly so that the second time around, they can get it right.

Even if it cuts the number of calls to your customer service team (or you!) in half. It’s still worth the investment for others, and, you’ll learn quickly, for you, too. It’s incredible what you learn about your product or service when you write the instructions.

 

Stay Positive & Step One: Write The Instructions

[I bought a humidifier. Never read the instructions. And a year later it was calcified and gross. I found the care instructions online. No need to call, complain or let the brand know I never read the instructions that came with the humidifier. Second time around, I’ll care for it the right way. Oh, and I’ll be purchasing from the same brand, too. Why not?]

Photo credit