In The Box Podcast

Episode 7: Disney Movie Secrets, Print Advertising, Vacations And More – Podcast

On this episode of In The Box Podcast, we did things a bit different. In addition to talking about email scams, what it’s like to not be surprised anymore, and how to relax on vacation knowing there’s work to be done when you get back, we brought forth a few internet resources to help guide a discussion around Disney movie secrets, terrible (and great) print ads, and beer labels. You can find the links below. Enjoy.

Episode 7: Disney Movie Secrets, Print Advertising, Vacations And More

Disney Movies – Why do you think Disney puts so many secrets in their movies? Just to make secret finders happy? Link to a list of Disney movie secrets

Print advertising – Why are there still terrible print ads? Link to 30 awesome print ads in 2014

Beer labels – Do you think using vulgar names or label images degrades the beer (or even the whole beer industry)? Link to offensive beer labels

Email scams – How the hell are email scams still a thing?

Surprises – How often do you find yourself surprised by something?

Vacations – Are you able to relax on vacation knowing you have a lot of work waiting for you when you get back?

 

Stay Positive & Be Sure To Subscribe On Itunes

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I get asked time and time again how I do it all, and my answer often changes.

Here it is now.

I do it because the voice in my head, the song in my heart won’t let me not do it. I don’t have superpowers. I’m not privileged more than anyone else. I may think about things differently, but I see them the same as you and the next person.

But, and I suppose this is a big but, that voice inside my head won’t settle until I see if I can do it, until I try to make what I want happen, until I give all the art and inspiration to create it I can.

 

Stay Positive & Are You Listening To The Voice In Your Head?

Questions & Concerns About Me & My Blog

I’ve gotten questions, concerns, and stories from plenty throughout the last three and a half years I’ve been blogging. Scroll through this post and pick out what may apply to you. Enjoy.

Garth Beyer's Dojo

(Q) Your writing is sometimes confusing.

Yea, it is. Oddly enough, there are times that I write something that’s even a bit confusing to me. Later on though, I read it again and it makes sense. Part of me wants to say that if something sounds confusing it means that now is just not the time to understand it or there are some borders stopping you from understanding it.

Not all writing can be clear. I view most writing as I do poetry, it’s not up to the author to decide what a poem means for someone, it’s up to the reader to decide what the poem means to them, which is why I study people as much as I do the lessons I share.

Next time you get confused while reading, don’t ask yourself “what did the writer want me to get out of this,” ask “what can this mean for me,” if you still can’t answer that question, ask yourself, “what would I need to go do to be the person this message was directed at?” Often times, you can mentally put on someone else’s shoes.

Always, though, I suggest you get out and experience, expose yourself more. I write about being human. Everything comes from my experiences. If you don’t understand something, it’s more likely that you haven’t experienced what I have or near it. Go give it a try, you might learn more than me. And when you do, shoot me a message and tell me about it. When the teacher ceases to also be a student, education loses it’s value.

(Q) How do you decide what to write on?

There are two ways I do this. The first is that I will write on anything that moves me, anything I’m passionate about or curious about. This is a natural inclination of anyone who puts the pen to paper. It’s why everyone seeking their passion should first start journaling their thoughts at the end of the night. I also know passion matters when someone reads something. Why share anything that is void of it?

The second way I decide what to write on is when I need to challenge or remind myself of a lesson. Luckily, this also falls under the passionate category, but this writing is the most difficult because it revolves around my own failures, mistakes, and I have to exercise humility, which is hard. On top of that, when I suggest a reader does something some way, I commit to do it myself that way. I’ve always been a person that is respected for practicing what I preach and I use that to my advantage, both in my life and in my writing.

I do my best to freewrite each day for 15 minutes straight. Sometimes something worthy comes out of it that I think of elaborating more on the next day on my blog. However, I don’t go back to look at what I wrote in my journal. If it’s worthy, I’ll remember it. I also freewrite to get all my rants and stupid content out of my head. It’s easier to write (more so easier to read) work that isn’t all lovey-dovey or too personal or full of rage or flat-out not relevant to your audience, it’s sort of a filter, time for reflection.

People say think before you speak, journaling to me is my time to think before I write publicly. At a writing conference I was at last year, Roy Hoffman had a workshop on keeping a journal and what to do with it. For him, he often returns to his journal entries for writing inspiration, to use what he’s written. This has worked successfully for him, but I do the opposite. I don’t read anything I’ve written in the journal. The point: How we use the journal isn’t as important as that we use a journal.

(Q) I want to start my own blog, what should I do or use? How do I attract visitors and interactions?

It took me more than three months to start my blog. I thought about it a lot. In that time period I even started a blog at Blogger. I couldn’t stand that platform. Then I researched great places to start blogs and found WordPress. Go to WordPress and create your own blog. Once you have your blog. Write. It’s going to be shit. Post your writings anyway. Everybody poops, your bad writing makes you human.

Keep writing and posting your content. Open your mind up during the day for ideas on what to write about. Edit your writing to make it great, but not perfect. Don’t let edits take longer than 10 minutes. Making it perfect is a waste of time. For the most part, forget attracting visitors. For every blog post you make, go comment on two others, hopefully who have written on something like what you wrote about.

When in doubt, stop focusing on how to attract visitors and look at what visitors attract you, interact with them. Find people you care about. They’ll have friends.

Oh yea, and never look at your stats. The data won’t change your actions.

(Q) Where do I start?

This is one of the most feared questions to ask simply because getting an answer means that you now have to act, and you are finally being held accountable by the person telling you where to start.

The beauty about starting? You can do it anywhere. You can start in your journal. You can start in your car. You can start in school. You can start whenever, wherever, and however. When someone asks me where do I start? I can only reply with, “You choose. Start buttons are everywhere.”

(Q) What is the purpose of life?

I can provide a thousand to four word response to this question: to play, to challenge your fears, to love one another… but at the end of all my responses, what do they add up to? Life.

The purpose of life is to live it, live it with every bit of energy you have and every thought, smile, tear, and wiggle of your toes.

If we go through life wondering what the purpose of it is, trying to find our own, you may find a purpose, but you will have lost life. So to answer your question, no purpose, just life. Or as my friend best puts it, “Why question a beautiful thing?”

(Q) What if it’s something I don’t have control over?

The hardest thing I ever have to do is get people to understand they can’t have complete control over anything but themselves.

However, you can have influence, persuasion, and compassion for or on others.

It’s an all too common thing to give up on something you think you don’t have control over. Ever heard of the saying “if there’s a will, there’s a way?” No point in telling that to someone who believes they are “out of luck and out of control.” The extremely difficult part is getting someone to understand that if they are not willing to find a way, then what they want isn’t worth it.

Control is sticky. The moment someone says “well that’s it, I don’t have any control over that answer.” They get themselves stuck. I suppose they think it’s the perfect excuse to not do anything. Instead of moving on to something else, they stay stuck there, waiting to get a bit of control. Maybe things will change? That’s easier and safer than trying to make it work or just moving on to something else. Instead of using will to find a better way, find a better problem. Find something else. Get unstuck.

(Q) What is your biggest regret?

A lovely friend of mine tweeted the other day “What’s worse than fear? Regret.” A second friend of mine jumped it to tweet “Trying to steer away from regret is just as bad as hating yourself for having it.” In the end I tweeted back, “suppose the only good thing to do with it then is to dance with it.”

People who say they don’t have regrets are masking them. You can be completely thankful for everything that has happened in your life and you can be happy where you’re at in this moment – I sure am – but that doesn’t mean we don’t have regrets. We can say one thing, think another, and still feel something completely different. That’s why my regrets are from times when I didn’t follow my heart.

(Q) I can’t seem to follow all the way through with anything. What should I do?

I’ve been told that I get a lot of shit done. I write a lot about finishing tasks, shipping projects, completing goals. I do so because it’s the most exciting part. I want to apologize for not writing more about the importance of starting. I have recently erased everything on my chalkboard and wrote two things since: 1. Set goals. 2. Start goals. That’s it. Simple as that. The final touches, the shipping of your products will happen on their own. The greatest of writers threw away thousands of pieces of their work. They will finish and ship something when they feel it. You’ll feel it, but don’t worry about that just yet. Set goals and start goals.

(Q) How can I forget? (failures, relationships, mistakes, poor decisions, etc.)

Asking how to forget is just another way to remember. Don’t.

(Q) What was the dumbest thing you believed in?

That people would rather you hold back the truth and just be nice. I believed that you couldn’t be straightforward with people because they would hate you for it, that you would come off as being a jerk. Then, the more people I talked to about life and their problems and concerns and questions, or anything, I am more forward and honest in my responses than ever before. If someone says they are broke, I don’t just say get a job. I tell them every reason they won’t get a job. I tell them all their fears and worries so they have to face them. I believed enabling was a positive action. When in reality, people like you more when you are thoroughly honest, when you care so much to understand and nudge them in the right direction. Call things as you see them, just make sure you do it sincerely. If you can’t do it sincerely, don’t do it at all.

I want to thank everyone, from the kid who spit in my face running through the hallway in middle school to the janitor who I know let me steal keys from him every week. From the girls who kissed back to those who didn’t. To Zig Ziglar. To Seth Godin. To Michelle Welsch. To my family and my significant other. To all those that entered my life just long enough for each of us to make an impact on one another. To all those that have had to put up with me and my craziness over the years. Thank you to the ones that will stay around to put up with more.

If you have questions or want to chat, send me an email thegarthbox@gmail.com

or tweet me @thegarthbox

Fact: I hyperlinked my email and twitter handle because you have 60 seconds before your lizard brain gives you “reasons” to not send the email or the tweet.Quick. Before fear gets you.

 

Stay Positive & Go Do Something

The One That Matters

The One That Matters

Is that the mindset you have? Are the rest part of your assembly line?

The problem with checklists, the problem with the 20 emails you have to send, the problem with the four meetings you’ve got to attend is that you know you’ve got another one on deck, so let’s just get through this one, cut ourselves some slack, leave out the “thank you” at the end.

When you have the mindset that the last one on your to-do list is the one that matters, you’re dumbing down the work you do, you’re establishing an average that your outlier won’t recover.

The problem for you is there are people out there treating each task as if it were their last, as if the task they are doing is always the one that matters.

We put too much faith on going out with a bang, we support mediocrity and fall to our competitors when we breeze through the assembly line of work and treat only one (typically the last in line) as if it’s the one that matters.

It’s not.

 

Stay Positive & It Might Be Time To Leave The Line

Using Facts To Sell

Using Facts To Sell

Some businesses are still stuck on facts.

They think if they throw more facts at their target audience, they’ll see more profit. They believe few are buying their product because they don’t understand the facts about things like filtered water.

These businesses are leaders of power point. They want their bullet points. They believe stats are the most persuasive form of proof, of conversion.

All these folks are really story killers. They’re producers of analysis paralysis.

They strip the voice, the passion, and the emotions of a campaign because that content covers up the facts. For them, it’s rational over intuition.

The solution to working with them isn’t to get upset because they don’t understand marketing. Nor is the solution to just do it the way they want. (That degrades the credibility of marketing.)

Better to work on a second story: the one your telling the business for the target audience.

It’s more work. It’s harder to convince a business to change their mindset about their product than it is to convert a stranger into a friend who buys. Ultimately worth it to be part of a business that begins using marketing to its full potential and a real highlight to be part of the reason people listen to the business.

 

Stay Positive & Rest Easy Knowing You Upped The Marketing Bar In The World

The Way You Move

An achievement is easy.

It is the constant creativity, stamina, determination, and innovation to keep moving forward that sets you apart from others.

Ever notice people who ride in the car with you care more about how you drive in the moment than what your driving record is?

We move forward by doing the uncomfortable, by asking “what’s next?” and by doing all we do in the moment just a bit differently than everyone else.

It’s the attitude we have right now that matters, not yesterday’s attitude.

 

Stay Positive & Stay Driven

The Only Story That’s Important…

The Only Story That’s Important…

is the one we tell ourselves about ourselves.

Maybe your story is listening to others’ stories and writing about them. Maybe your story is becoming the greatest marketer of your age. Maybe your story is to be part of the major baseball league in any shape or form. What are you telling yourself?

We know depth and frequency works in advertising, we use it when telling stories all the time. Why not apply the same concept to ourselves?

I’m writing staff bios for the agency I work at. The bios are for upper-management people who’ve made it clear they’ll be sticking around (why waste time writing a bio for someone who isn’t?).

I’m currently low on the totem pole, but I’m writing my bio too. Why? Because it’s the story I’m telling myself about myself. Garth Beyer, Public Relations & Social Media Strategy Director. It looks and feels uncomfortable, but it’s where I want to be. Why tell myself anything different?

Last bit on this: those who a marketer tells a story to can easily hit the power off button, turn down the volume, change the station, exit the site, and basically ignore their promotion, their advertising, their story.

Unlike them, you have no choice but to listen to the story you’re telling yourself about yourself.

 

Stay Positive & I Hope It’s A Good One