You’re A Marketer Now, Get It Right

You’re A Marketer Now, Get It Right

Garth Beyer

New Age Marketing

Marketers used to rent eye-balls, they used to take out a loan for a potential audience, they would buy media space to shotgun market. That was marketing at its most traditional. That was marketing when the masses mattered, when there were only 3 television networks, when developers hadn’t come up with a way to block pop-up ads yet.

When I write you’re a marketer now, I’m not knighting you a marketer, I’m reminding you that you’re a marketer now, as in, you’re a marketer in the 21st century, as in the post-renting, post-loaning, post-shotgun marketing world of it.

Now as a marketer you own eye-balls, you own an audience and you own media space in a niche location. The success of your marketing is dependent in how you find those looking for you, treat those who already find you, and provide for those who frequently visit your home; be it your blog, your catalogue, your YouTube account or some other space your tribe gathers.

Marketing involves ownership, and ownership is scary. The stakes are much higher for marketers than they were 10 years ago. You can’t blame the mass for not clicking your ads, you can’t blame the lack of newspaper circulation for the decreasing sales numbers, you can’t blame Facebook for preventing your video from going viral. If some effort of yours is unsuccessful, it’s your fault. More ad space, bigger banners, extra magazine inserts won’t help.

Getting marketing right involves taking care of what you own.

For many that starts with understanding that you have ownership of an audience and a space.

 

Stay Positive & Remember My Favorite Aspect Of Marketing: You Get To Choose What You Own

And here is some bill the cat for you.

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How A Successful Event Starts

Garth Beyer

Always with a special gift for those who show up first.

It only makes sense, right?

Reward those who are true members of your tribe. What comes along with that is you may find a few others who show up early because they see it as a chance to become a true tribe member.

However, there’s a more important reason you have special gifts for the first 10, 20, 30 people.

Have you realized or – I’m sure this is more likely – been guilty of waiting 30 minutes after the start time of an event to show up? Our reasoning is we don’t want it to feel awkward if we’re the only ones there or if no one else shows up for 30 minutes, especially if we don’t feel like true tribe members.

You have a successful event by awarding those who show up early with gifts because now everyone (the non-true tribe members) will know they don’t need to wait 30 minutes to show up; they know there will be at least 10, 20, 30 people who get there first for the prize.

 

Stay Positive & Don’t Hate The Players, Learn To Play The Game

What’s Scary About Attracting More Followers

What’s Scary About Attracting More Followers

Garth Beyer

Follow Me On Twitter

Think of two different ways you can end an email.

(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.

(2) “See how those we work with celebrate our success” linking to a video.

Another fork in the road:

(1) “Sign up for our newsletter here” linking to a subscription form.

(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.

The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.

What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.

The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.

It’s an easy answer, but to a question that is rarely tackled.

 

Stay Positive & Who Matters More?

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What’s On Your Calendar This Week?

What’s On Your Calendar This Week?

Garth Beyer

What's On Your Agenda

Are you meeting anyone new? Are you connecting with a mentor? Are you seeing old friends? Are you attending a MeetUp? Are you gathering with your tribe?

Can any week be considered “fulfilled” without being with people. Not just around people, but with people?

How about the most important tasks. Do you have those on your agenda?

What about time to relax, recoup, regenerate? Actual time resting, not playing Angry Birds, not sending emails, not surfing the web.

I’m not one who believes you can have balance each and every day of your life. I am one, however, who believes you can have balance each week. But only if you have it scheduled.

 

Stay Positive & What Do You Have Planned?

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Cut The Thread Or Make It Work

Cut The Thread Or Make It Work

Garth Beyer

Make It Work

There are those who need to be fired. Certainly those, be they individuals or groups, who you need to cut the thread to.

The majority of time, I would argue, you can gain much more from making it work.

What no one may have told you about “making it work” is you do not need to make it work in the way you had originally imagined it working.

Making it work, by definition, involves moving variables, involves changing expectations, dates, deadlines, numbers, email responses. It involves facing a new direction from where you stand when you decide to make it work rather than to cut the thread.

Often times “making it work” means turning the efforts into a one-man show.

Often times “making it work” means trying something different, something never done before.

Often times “making it work” means taking the risk you should have taken at the start.

 

Stay Positive & The Show Must Always Go On

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What It Means To Be An Artist

What It Means To Be An Artist

Garth Beyer

John Dewey

“The function of art has always been to break through the crust of conventionalized and routine consciousness… Artists have always been the real purveyors of news, for it is not the outward happening in itself which is new, but the kindling by it of emotion, perception, and appreciation.”

That’s John Dewey. Written 1927.

Can’t say it’s changed in the last 87 years. Can you?

 

Stay Positive & Make Sure You’re Making Art In Some Way Or Another

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