You Will Be Amazed

Garth Beyer

If you started building your product

If you started reaching out to idols

If you started sharing your art

If you started hopping on podcasts and vlogging

If you started messaging people on LinkedIn asking to Skype

If you started telling people what your goal is

You will be amazed at how much people will naturally want to help you along the way, who will provide positive constructive feedback, who will share what you share with them. If you’re not starting, not shipping because you’re afraid no one will want what you offer, no one will listen, no one will care, then by all means, prove me wrong.

 

Stay Positive & Go Be Amazed. Please.

The Follower Outbreak

The Follower Outbreak

Garth Beyer

The Follower Outbreak

If your goal is to get to the phase where you have 100 new followers a day or that moment when you finally go viral, you may be missing the point of why you do the work you’re doing.

The remarkable writer, lawyer or any artist for that matter doesn’t need 20k followers to make a living off their art. They don’t need an outbreak of followers to be successful. What they need is a tribe.

A tribe is a group of people like you. That’s why it’s great to make your “about me” page more of a “people like me…” page, as in, people like me are fearless or people like me live to debate or people like me just can’t help but write. It lets people who come across you know you’re just like them, that they have found the right tribe.

There is no specific cap on the number of tribe members you can have. There is, however, always a breaking point when you can’t turn the strangers that follow you into friends because you’ve exceeded your capacity of engagement.

Imagine you are getting 50 new strangers following you a day starting tomorrow. How will you make them feel part of your tribe?

Difficult, huh? And time consuming.

If the follower outbreak is what you’re going for, reflect on how much experience you’re giving up. By aiming for the mass, you miss making the smaller connections with people who really care about your work, and who you may even learn from.

And if you’re looking for monetary success, the number of followers you have rarely indicates how much you will make. If you were to divide your followers up by friends and strangers, it is the friends who you can rely on to download your ebook, to share your starter kit, to call on your for consultation services. These friends make up your tribe. Treat them well.

Building a tribe is a slow process, but far more rewarding than an outbreak of followers.

 

Stay Positive & They Are Only Strangers Until You Turn Them Into Friends

Photo credit

It’s A Science, Well, Sorta

Garth Beyer

Building your business and brand is a lot like baking brownies or brewing beer. You can get all science-y. You can have everything perfectly measured, perfectly timed, and at the perfect temperature. It takes a ton of work, attention, and, arguably, stress. But it can be done.

The catch is by following the rules so closely, you don’t produce anything new.

Sure you can brew an incredible beer and build an incredible business, but nothing is as remarkable as something that is both incredible and new.

When you know where you’re going to arrive, it’s best to try new ways of getting there.

Certainly learn from science, but don’t stick to it.

 

Stay Positive & Skip Science, Try Art

Effective Strategy Questions

Effective Strategy Questions

Garth Beyer

Communication Strategy

1) What’s the ultimate objective? Can you cut it down to 3-5 words?

2) Who is it you want to communicate with?

3) What do you want them to do? What action should they take after hearing from you?

4) What’s in it for them? Is there a reward to taking that action?

5) This will help you decide the best time to send an email. When is the best time to send your message? And where? Perhaps it’s not email.

6) What is the best tone for this message? Does it align with your voice on other platforms?

7) What’s the central idea? What’s your one word? What’s the point?

 

Stay Positive & Is This Strategy The Best Strategy?

Photo credit
Down In The Dip

Down In The Dip

Garth Beyer

It’s quiet where you’re at. No one is patting you on your back. You’ve been at it long enough now that you believe you should be getting the attention you deserve (and I’m sure you really do deserve it!), but for some reason it’s just quiet.

That’s the dip. That’s when you need to reapply the mindset you had when you first started. Certainly you didn’t expect to be seen by thousands right away, you didn’t expect to get constant DMs and calls for interaction, right?

The dip is entered through a door of discouragement. The dip is the real challenge, the real point in time to show just how badly you want success. The dip is like waiting in line to go on a rollercoaster, but they shut it down because of some rain. How long are you willing to wait out the storm?

Only those who bear the storm, the dip, get to ride.

 

Stay Positive & Be Discouraged, But Don’t Give In

How Remarkable Are You?

How Remarkable Are You?

Garth Beyer

Remarkable

When I click a link that should go to a Squidoo page, but it doesn’t because Hubpages bought Squidoo, it makes me sad.

I want to stop going to Dlux, a restaurant in Madison, because the bartender tricked me into paying $7 dollars for a beer he lead me to believe was only $3 dollars. He acknowledged that he mislead me after I was halfway through with the beer. I was still charged $7. He should have just charged me the $3 for the one and if I wanted another one he would charge me the regular price. It would have cost him $4 to keep a regular customer. Fortunately for them I love Dlux too much to quit going there because of this experience.

I really dislike how often Anais Nin shows up on BrainPickings. Anais is Maria Popova’s favorite. BrainPicking is so remarkable that I simply disregard the Anais references.

Are people saying things like this about your blog, your business, your product or service?

It takes a lot to be remarkable and it’s not always so easy to know if you are remarkable. 5 star reviews, RTs and likes aren’t always the best indicator if you’re remarkable or not.

Remarkable is knowing people will miss you if you were gone. Remarkable is when customers stick around through your small errors. Remarkable isn’t just loyalty, it’s an emotional form of trust.

 

Stay Positive & What Are You Doing To Be Remarkable?

Photo credit

 

Nothing Personal

Garth Beyer

The best advice is often the most harsh.

We can choose to take it, apply it, and move on.

Or we can choose to critique the critique.

It’s an easy decision when you don’t take criticism personally.

 

Stay Positive & Spend Your Energy In The Right Places