Will They Know

Garth Beyer

If you never spend a dime on native advertising, will they know what you offer?

If you never spend a dime on designing the perfect newsletter, Facebook advertising or any other marketing strategy, will people know about you and what your brand stands up for.

Perfect marketing is about the essentials, and the essentials is not to have an account on every social media platform, but to be uplifting, to do at least one thing for one person a day (free of charge), to be remarkable – that is, to be doing things that people can’t help but talk about.

The essentials don’t require a pocket full of dimes, they only require that you care.

 

Stay Positive & If You Care, They Will Know

5 Ways To Be Happy If You Die Tomorrow And 5 Ways To Be Miserable

Garth Beyer

You would die happy tomorrow if you ______ today

1) Do something you are afraid of

2) Go the extra mile for just one person

3) Give to the world what you think isn’t good enough

4) Go for a walk (no phone, no headphones)

5) Do anything on this list

 

You would die miserable tomorrow if you _____ today

1) worry about tomorrow

2) let someone else decide what you do

3) spend all your time with people you don’t love

4) stick to routine

5) Do anything on this list

 

Stay Positive & Now Switch “Die” With “Live”

Ship Yourself

Garth Beyer

You’re not just being watched, you’re being branded.

Before you ship a product, why not ship yourself? Create a personal page. Think of it as an ad for yourself that conveys important information about you, demonstrates your creative ability, conveys unique elements of your personality and professional skills.

Scrap the résumé, scrap your VC, scrap your cover letter.

 

Stay Positive & Sell You, Not Just What You Can Do

Suggestions Accepted, Obsolete Or Desired

Garth Beyer

Do you have a suggestion box at the office or hub?

Give it a try. You’ll learn one of two things.

If you don’t find any suggestions in the box, you will either know your team is comfortable enough to voice their suggestions openly without the need for a suggestion box or that you need a different team.

If you find a handful of suggestions in the box, you know to make your team feel more comfortable and to open yourself up to idea generation for business improvement.

 

Stay Positive & This, Of Course, Is Just A Suggestion

There’s More Than Just First Impressions

Garth Beyer

There’s a second, third, fourth, fifth…

First impressions are important, but that’s nothing new.

The expectation from who you meet is that you show up at your best, put your best work forward first and arrive dressed for success. What about tomorrow? Or the next day?

 

Stay Positive & A Week From The First Impression Is Way More Striking

You Need A Sexy Website Revamp

Garth Beyer

The design of your site isn’t as important to those who view it as it is to those who provide the content on it.

That’s the truth.

You can have a really ugly website your market audience still uses. You might think it has an extravagantly negative impact on their experience and if you could just have a sexy website revamp, you would attract more customers/readers/clients/subscribers. That’s just not the truth.

An ugly, but usable website doesn’t have that large of a negative impact on a customer (unless well designed websites are what you’re selling).

The real negative impact is on you and the team who stands behind the brand, the business, the blog.

How can you be comfortable publishing a professional and well-thought-out article on a website that looks janky? How confident can you be answering the phone and talking to people who got the number from your hideous website?

Yes, design to a degree matters to your target audience, but never as much as it matters to those contributing content on it.

 

Stay Positive & Your Site Doesn’t Just Showcase Your Brand, It Builds The Confidence Of All Those Behind It

For Some Safe Is A Selling Point

Garth Beyer

It shouldn’t be surprising there are safe products out there (safe, successful ones, mind you ).

Think of a clothing line that doesn’t want to be edgy, trendsetting or risky. Think of a business that has no true uniqueness about them. Consider a service that does nothing more than their competition does. Again, they are still successful. Think Craftsmen or Ford or Lands’ End. Safe is there selling point or so I’ve lead you to think.

The reality of it is you don’t need to take huge marketing risks or product design risks if what you’re selling isn’t the product. Perhaps you’re not really selling anything special. Perhaps you’re simply standing up for something.

Ford stands up for being tough.

TOMS stands up for giving.

Seth Godin stands up for… well, standing up.

If you don’t want to stand out, by all means, stand up for something. Playing things safe for nothing won’t lead you to success, but playing things safe for something larger than yourself will.

 

Stay Positive & What Do You Stand For?