Why Try To Get Out Of Your Box, When You Can Use What's In It?
No post lined up for today.
No great ideas today either. Good ones, but not great.
So instead of writing about a good idea. I’m choosing nothing. Because when people expect great and all you have is good, nothing is a better choice.
There’s overselling (1), underselling (2) and not selling at all (3).
Now rank them in their importance to you.
Stay Positive & Nothing Isn’t Always Just Safe, Sometimes It’s Smart
Garth E. Beyer
I thought you all would like this site: Marketing Over Coffee
Great podcasts. Enjoy.
Asking if your attention is worth it is just like asking what you want out of the relationship when you’re the one giving.
Better to ask if their attention is worth it. What are they truly paying when they watch you, buy your product, read your blog? Is it just time? Or are they paying with their child’s college savings? Or are they trading their long-held beliefs and world view for something different that you offer?
There’s a reason why they call it paying attention. Knowing exactly what your audience is giving to get what you offer puts you a step closer at understanding your audience and learning how to tweak the story you’re selling.
Stay Positive & Nothing Is Ever Free
Garth E. Beyer
You’re waiting for the approval, the green light, the O.K.
Why?
Faith in yourself comes first. Faith from others in what you’ve made comes after.
Stay Positive & Build It And They Will Come
Garth E. Beyer
Why do you want to be more productive? That’s a question you really need to consider before you embark on your productivity campaign. If your answer is to have more time to figure out how to be ever more productive, you’re digging yourself a grave. If you’re in it for leisure, for family, for friends, then productivity is worth it.
Let us not forget, though, that just doing the work of doing the work is an acceptable option. One I personally tend to favor.
Yesterday I wrote that learning must be done through action, not solely observance.
My dining experience today resonated this philosophy and made me question why they call it “job shadowing.”
Last time I watched my shadow, it moved when I moved, did what I did, messed up when I did. My shadow didn’t hover behind me, it didn’t lean over my shoulder, it didn’t just follow me, it made all the same moves I did.
The waitress introduced herself and the trainee trailed right behind her the entire afternoon, from table to table. Her cheeks had to hurt because beside walking, all that she was doing was smiling. There was no conversation, no getting drinks, no effort. Not her fault at all. It’s the fault of society’s misconception of training people.
Can she get by and meet the needs of the restaurant by shadowing this way – sure. But that comes with externalities.
Those being poorer experiences for the consumer, the “teacher,” and the shadower.
Stay Positive & It’s Not “What Did You Learn Today,” It’s “What Did You Do?”
Garth E. Beyer
I’ve argued for some time that showing up isn’t even half the battle. Showing up to learn something, attending seminars, job shadowing and the alike are overrated and misunderstood. And quite frankly, a waste of a professional’s or an employer’s time.
Professionals don’t want you near them to just watch and learn anymore, people want you there to help. The learning happens along the way.
If you’re asking what you can watch, what you can observe, what you can listen to or read up on, then you’re asking the wrong questions.
Better to ask how you can help, what you can create, who needs assistance?
Seeing adds to memory. Doing adds to experience.
Guess which is more valuable when it comes to employment?
Stay Positive & Yes, It Is Harder, But More Worth It Too
Garth E. Beyer
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