Turn Your Beat Into A Book (summary: writers)

I attended a conference that hosted a panel of writers and publishers. Happy to share what I took from the writers panel with you.

  • 10 tips that one writer gave
  • Think about writing before reporting. Reporting will be natural and more apparent the deeper you get into the story.
  • He or she who hesitates “gets scooped.”
  • What you need:
    • To be gregarious
    • To prepare
    • To know when to cut bait (get out of a situation)
    • To have faith in the project
    • To make something new
  • When writing a book, always try to find more time. Time that is constructed for the sole purpose of writing.
  • “Most important picture is the next one, not the last one,” said a the photojournalist.

Lastly, and worth not having in a bullet point, always try to keep a project going.

The Average

that you were just thinking of isn’t the average anymore.

The average isn’t what it was 10 years ago, 10 months ago, or 10 minutes ago. And certainly 10 seconds from now, the average will be higher.

People are constantly raising the bar. Will you be one of those people?

 

Stay Positive & Drip By Drip You Can

Garth E. Beyer

Appearance Isn’t Everything, But It’s Something

In continuation with yesterday’s writing about having a presence, I was going to write about having a unique appearance, one that someone in the industry you’re trying to break into doesn’t already have.

Seth Godin (jokes?) that he shaved his head and wore different socks on each foot because no one in his field was doing that. It made him stand out.

For me, I follow Oscar Wilde’s adage that you can never be overeducated or overdressed. I dress in a way that makes me stand out amidst other professionally dressed players.

The idea, though, of standing out in your field by changing your appearance has pitfalls.

“I’m too scared to buy anything from that guy!” is exactly what a friend of mine said when we walked past a table of shiny rocks and gem stones. The seller was wearing a gray tank-top, roughly (and I mean roughly) six foot two, with arms like logs. Not to mention, he was tattooed on his chest, his arms, his neck, and all around his face.

Does he stand out in his stone selling business? I’m sure he does.

Does it work out to his advantage? Of course not.

Yes, as a book salesman, you want to stand out, as a writer, you want to stand out, as a marketer, you want to stand out; it needs to be everyone’s priority to stand out, but don’t catch yourself going overboard. The face tattoos… a bit overboard.

 

Stay Positive & It Can Be As Little As Having Sexy Pocket Squares

Garth E. Beyer

What A Presence

Cesar Millan has it. Zig Ziglar had it. Seth Godin has it. Even if she had different eyebrows, Camilla Bell would still have it.

“It” in these cases as well as thousands of others – the guy you notice giving a suggestion at a board meeting, the third speaker at a panel of writers, most main characters in the movies you watch, the teacher who doesn’t need to tell students what she expects of them… – is presence.

You may have what it takes to be the best, to rise to the top, and you might be the smartest, hardest working, and unbelievably talented, but without presence, well, it makes it a hell of a lot harder to ever be in the spotlight.

Worth a read.

 

Stay Positive & Turn Yourself Up

Garth E. Beyer

Catch Yourself

When you fall, fall hard. Learn from it and get back up.

But before you fall, try to catch yourself.

Too many artists get the two confused and try to catch themselves falling or rely on some other safety net to prevent getting hurt, to prevent failure. Don’t.

safety-net

What you want to do is to catch yourself losing track of your goals, or your motivation, or swaying into oncoming traffic. To do so, you have to develop three elements to your psyche.

1. Cautiousness

2. Observation

3. Mental Risk Taking

If you’ve read any of my content before, you’re likely wondering why I am advising cautiousness. I am all for a gamble, but you need to know the consequences going into it. To be cautious is to acknowledge the potential negative consequences.

To understand a decision, you have to observe everything about it. Have other people made a similar decision? What factors may affect your choice later that are not now? What are all the pieces that need to be in place before a decision can be made effectively? Essentially, what’s changing, in constant motion and how does it affect you?

Mental risk taking means to think through the unthinkable, the impossible, to explore every avenue available. Have you ever heard someone say there are only X number of ways to do something? The obstacle of mental risk taking is to think of one more way then what has already been thought of. Better yet, think of Parkour. Ask a regular pedestrian what is the fastest route to get from A to B and they will give you directions. Ask a tracuer and they will tell you to jump over this fence, run through that lot, leap over this creek and race across the rusted bridge. Something a layperson wouldn’t.

 

Stay Positive & Try Not To Fall, But When You Do, Fall Hard

Garth E. Beyer

Turn Your Beat Into A Book (summary: publishers)

I attended a conference that hosted a panel of writers and publishers. Happy to share what I took from the publishers panel with you.

  • Writers are not looking to get published to make money.
  • Publishers care about taking time to make sure everything is right in the publishing process. BUT, they are ignorant in their use of others’ time. (Certainly not all publishers, but definitely the ones on the panel.)
  • Stated by a publisher’s rep, “Writer’s quit too early. It’s fear of success.”
  • Bad movies and books are out there because writers didn’t give up.
  • Most money comes from speaking engagements.
  • You have to push the book. You’re the marketer.
  • Having articles criticized is one thing. Having your book criticized is another.

After the conference, I am even more sure that self-publishing is the way to go.

Oh, and start marketing now.

Outsiders

What do you have on the inside? What’s in style? What’s in store?

The answers are out there. I mean that literally and figuratively speaking.

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The outsiders are the new insiders. In fact, one could go so far as to say that insiders now seek to reflect the trends being created by the outsiders. The outsiders, who are the handlers of grit, gumption, and creative genius, are creating art from the heart.

They are playing with the available tools and blowing raspberries at fear, failure, and malfunction.Outsiders are taking over in all mediums of art.

When you ask an expert what’s new in their industry (any industry!) they’re going to tell you what some person or team recently created, something previously unimagined, something… weird.

Like Sarah Boxer says in the Atlantic, “Out is the new in.”

 

Stay Positive & Now That You’re In Cahootz, What Will You Create Next?

Garth E. Beyer

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