Profits Without Production

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I got turned on when I saw Krugman’s NYT’s post, “Profits Without Production.”

I thought to myself, “Finally, he sees it too!” Alas, while I am sure he would agree with me, he sees profits without production in a different light.

Nevertheless, since you cannot read what I thought he wrote. I’ll write it.

It wasn’t until the start of the industrial revolution that “production” became mechanical, void of emotion, and downright dirty. Prior to the industrial revolution, to “produce” held power. Anything that was produced contained a bit of the person who produced it.

Production took hands (many of them), impromptu thought power, and personal insight (not mechanical). There were technicalities before there was anything technical. Then, once the industrial revolution hit, “production” took on an entirely new meaning.

It’s as you can expect, recall, and still see industries trying to continue. During the industrial revolution production was being carried out by robots, assembly lines, programmers, and chain reaction contraptions. No grit, no personality, and no heart. The only connection was between two wires. Profits came from faster production. As a result, the process to creating goods was a stale, monotonous, banal one.

Now, though, we’ve entered the post-industrial revolution which has – I don’t want to say returned, but has reconditioned “production” and given it an all new meaning. Production has maintained its sense of efficiency and multiplicity while involving the human spirit, a person’s passion.

This post-industrial revolution is the collaboration of the assembly line and creativity. However, not in the sense that one piece of creative work is repetitively created, rather, art (whatever your art may be) is continuously created, day in and day out.

For me, I write something different every single day. Alisa Toninato, instead of molding a typical metal pan over and over, sculpts something different, again and again. Now, those who are profiting the most (financially and internally) are those who have salvaged the key parts to production, but, generally, tossed the industrial revolution concept away.

Profits don’t come from production, they come from the interaction created from making more art. And making more art comes from doing enough weird things until they get noticed.

 

Stay Positive & Potatoes Pototoes, I Suppose

Garth E. Beyer

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Goosebump Advertising

Snapchat could be an advertisers solution to the fading mass email list.

It’s easy for someone to delete what they can recognize as spam.

And, in this new fast-paced-digital-age world, we don’t need to read a long advertisement or watch a 10-minute promotional video to know if we are in or not. Really, 10 seconds will do.

That’s where Snapchat (and I suppose, Instagram and Vine too) comes in. If I, or any marketer/advertiser/PRS wanted, we could find millions of usernames and send a 10 second promo video of us playing music, a website to visit, an experiment we’ve done and so on in order to convince a stranger to connect with us.

It’s an entirely new feature to being personal and having fun with advertising.

Gives me goosebumps.

 

Stay Positive & Make It Quick

Waiting For Confirmation

2392520183_405635fcb6_nI’m getting bombarded with calls about whether students are confirmed scholars – that they will get the grant.

I’m talking to a close friend about a possible relationship. She just wants confirmation that the guy feels the same way.

Confirmation is like expecting a genie to come out of a lamp without rubbing it.

My shortcut to overcoming fear’s defensive method of convincing you that you need confirmation is that the feeling itself is confirmation enough.

Outside of typical fears such as a fear of height, being afraid means that you are thinking about something risky, special, and all-so-worth-it. Cut yourself a break and realize that the desire for a confirmation is confirmation.

If it wasn’t worth it, if you weren’t right, if it wasn’t meant to be, then you would never need or ask for confirmation in the first place, now would you?

 

Stay Positive & Go Make It Happen

Garth E. Beyer

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Strawberry Service

Strawberries

I walked by the farmers market today and saw two tables filled perfectly with strawberries. As soon as they sold one (which I ony saw them sell one) they filled the empty space with another carton of strawberries.

This, to me, seems very mechanical, that they were trying to streamline the process of selling strawberries. Where’s the service?

It looked like all they had to offer me were strawberries. No advice. No story behind the berries. No way to connect. Sure, most who want strawberries, just want strawberries. However, when you have five stands to choose from, the friendly looking ones are the most gone to – even if there’s a line.

This stand still sold strawberries, but not as many as other stands. And I guarantee the people they sold the berries to won’t be returning customers.

On an aesthetic note, the table wasn’t appealing. In fact, I sort of felt bad wanting to purchase some strawberries because it would throw things out-of-order. They like everything lined up perfectly. So do I.

But I’ll sacrifice my slight perfectionist attitude if I could make a friend and get strawberries at the same time.

 

Stay Positive & Service Requires More Than Two Movements*

Garth E. Beyer

*If all you expect customers to do is hand money and grab the product. Good luck staying in business.

 

One Journalist Down

I never followed his content, but I’m sure I’ve come across an article or two from him – especially on Buzzfeed.

Thoughts go out to Michael Hastings who died yesterday. Prayers to family, friends, enemies and readers of his.

One journalist down.

 

Stay Positive & Of Course, Part Of Him Will Always Remain

The Big Things

Really aren’t the big things. And, actually, the little things don’t add up to the big things.

What makes us feel that something is big is a quick succession of noticed and understood little things.

Telling someone you love them isn’t a big thing. Simply, in that moment, you are processing the 10,000 little things that make you feel the way you do.

Finally sharing your creations, your art, is not a big thing. It’s just a realization that you feel connected with people who want your work, that you feel satisfied with what you’ve made, that you appreciate all that you have been given and are ready to give back, that you care about those whom this product will help, that… this list of little things is endless.

It’s not about the moments that take your breath away, but all the thoughts and feelings you are acquainting that moment with as your breath escapes you.

Happiness comes from noticing the little things. The richest happiness comes from noticing the most little things in the shortest period of time.

 

Stay Positive & Big Idea, Huh?

Garth E. Beyer