Three Qualities Necessary To Be A PR Specialist

Garth Beyer

Organization. If you’re reading this and your desk isn’t organized, PR may not be for you.

Writing. If you haven’t written a press release, an essay, a research paper, a news article, a blog, a magazine article, a mobile article, an email, a text message, a script, a dialogue, a monologue, a poem, and any other writing products, then PR may not be for you.

You must know how to write in various forms for various audiences using various mediums.

Selling. Everything is sales. Particular to PR, you are selling your story. You better get used to it. Learn sales.

 

Stay Positive & More Qualities To Come, I’m Sure

Keep Doing New Stuff

Garth Beyer

That’s really all one can do when one gets in a rut.

Really all one can do when life has you down.

All one can do when your lost.

 

Stay Positive & The Best Way To Find Happiness, To Find Yourself

Keep doing new stuff

Garth E. Beyer

A Bit Of My Purpose If You Don’t Already Know

Garth Beyer

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My life purpose isn’t about connecting with like-minded people.

It’s to be there for those who aren’t. To show them there are good people in the world; there are people who truly care about them; that they need to raise the bar higher; that they can always be happier; to never settle.

There is a saying, “who you surround yourself with, you become.” Most motivators take it seriously. They repel the downers or the unnaturally lazy people in their lives and only make room for “people who matter.”

How do you expect to make an impact on people’s lives if that’s all you do? All you surround yourself with? Hanging with only motivated people will make you a motivated person, but that doesn’t mean you have become a motivating person.

There’s a big difference between being motivated and being motivating.

 

Stay Positive & Just So You Know Which One I Am (and which one you are..)

Garth E. Beyer

So You Want To Enter Corporate PR

Garth Beyer

There are a few quick questions which can determine whether you are fit for Corporate PR.

Do you love to write a lot? You better because you will have to write more than you have before.

Do you love people? You better because you will be surrounded and interacting with more than ever before.

Do you love communication? You better because you will have to communicate in more forms through more mediums than you could have ever imagined.

Everything is multiplied and that can also be a positive thing. ($)

 

Stay Positive & Feel The Love

Start Flailing

Garth Beyer

Yesterday I wrote a post about making your 2013 new years resolution list now and trying to complete it by the end of this year.

The day before that, I published my book of poetry Sleeping Above Your Dreams.

Today is the day I encourage you to start flailing, thrashing, pushing, egging, thwacking, and a bit of swaggering to get your goals completed.

So often we wait until the last-minute for things and we flail to get them done. New years sucks because we have this idea that we can just set the goal to finish something next year. We have nothing to really trigger us to flail, no deadline, no one riding our backs.

In fact, everyone is supporting your effort to prolong yours. No one ever says to you, “No. I want to see that finished before the end of this year, not next year. You have better things to move on to and focus on for next year.”

Well. No one has ever said that to you until now.

This month of December has always been the month that the most items have been shipped. Let’s really stretch that list and ship our projects, our ideas, our writings, our muse.

I’m not sure about you, but I’m keeping tally of all the things I ship this year. I have a folder on my computer titled “Projects” and it will be empty by the end of this year. Clear, cleaned out, and ready for new ones to enter it for next year.

 

Stay Positive & What Do You Say To That?

Garth E. Beyer

Fear Grows Old With You

Garth Beyer

Sure, the older you get, the less you fear. Fantastic. Knowing that doesn’t help too much when your young and inspiring to be a journalist or a magazine editor.

It’s been two weeks that I sent an email to a student I met on a PR agency tour, who was interested in writing for a fashion magazine, asking her to submit a work example to me. I know a few people in the magazine industry that would either interview her or point her in the right direction if I referred her to them.

Two weeks and I haven’t received a response. There is no question about it, fear ate her and won’t spit her out. Once she thought of five or six reasons why she shouldn’t respond to me, she deleted my email. Fear got to her.

That’s the harsh reality of those aspiring to be journalists. When this happens, it’s not about being pushed two steps back, you have to start all over again.

If you’ve done something similar to this girl – and sure, you can love writing all you want – but maybe journalism isn’t your passion.

New Years. New Goals. I Don’t Think So.

Garth Beyer

Start now.

There are millions of people around the world, right now, that are thinking about the new years resolutions they will write for themselves at the end of December. Are you one of them? Are you thinking how you are going to finish that book next year, ship that art piece next year, finish your project next year, make a change in your life next year? There are 744 hours left of this year. Have you any clue how much you can do with 744 hours? That new years resolution list you have been thinking about? Make it now.

Then do it before the end of this year.

“The great majority of artists are throwing themselves in with life-preservers around their necks, and more often than not it is the life-preserver which sinks them. Nobody can drown in the ocean of reality who voluntarily gives himself up to the experience.” Henry Miller

Quit holding on to things and ship them. Ship yourself. Strive to make next year a fresh slate. Write a new book next year, build a new non-profit next year, but for right now, finish what you started. Create a blog, finish (not perfectly) all of your next year goals this year, and throw them on your blog. Get them out there. Start again. This next year, is about showing that you can follow through with good ideas and you have so many more on the way that they can’t wait.

By the way, have you ever thought that if you can hold back from sharing something of yours with the world, that it just may not be worth sharing. Or are you telling me that you have held out on something I’ve wanted for more than a year?

The next 744 hours are about delivering everything you thought would be your one-hit-wonder, your  zipline to stardom. You’re better than that, the world (and myself) want more from you than one perfect project that’ll be old news in a week.

Make that new years resolution list now.

Complete it by new years.

 

Stay Positive & Start New

Garth E. Beyer