PR Specialists Three Choices For Writing

Garth Beyer

1. Persuade: Getting them to side with your idea.

2. Entertain: Taking a fun idea and making them part of it.

3. Be clever: Blowing their minds with genius.

You can bet which one earns you the most recognition and is my personal favorite.

Why We Read: A Pyramid of Life (Information)

Garth Beyer

One reads to argue; grammatically, mechanically, ideologically. If we can’t argue in one or more of these ways, we pick one piece of a whole that we deem incomplete.

The description and detail does not fulfill our expectations. Not that we had them to begin with, but since we can’t argue one of the three ways posed above, we must find some flaw. Thus, we raise our expectations for information until we can deliver that flaw ourselves.

In other words, in order to argue one thing, we must collect one or more others writings that connect with our own thoughts of why the original piece of work is inadequate.

Simplified: We dig in our minds, as well as research, until we can one-up the concept we are arguing.

I read an article on Brain Pickings today that shared parts of Vannevar Bush’s essay’s. Maria Popova, whom I adore but must argue with, stated the following in response to one of the essay’s excerpts. In addition, she had provided this visual.

“To that end, I often think about the architecture of knowledge as a pyramid of sorts — at the base of it, there is all the information available to us; from it, we can generate some form of insight, which we then consolidate into knowledge; at our most optimal, at the top of the pyramid, we’re then able to glean from that knowledge some sort of wisdom about the world, and our place in it, and what matters in it and why.”

I love pyramids, more specifically though, I love BIG pyramids. Pyramids that contain everything available, everything manageable, everything attainable to make it as large and strong as Goliath. Of course, without the idea that a small pebble or a tap of the foot on it would knock it down.

If you haven’t gathered what I’m pointing out here, it is that this pyramid is incomplete. It’s missing a vital piece of human development and understanding. It’s missing, action. See for yourself.

By action, I clearly mean experience.  You can gather all the information possible, develop as much insight as you can, acquire any related knowledge on that subject from others, but you still won’t have wisdom. Simply because wisdom can only be shared through remarkable stories, and remarkable stories only come from experience.

I have added to this pyramid, I have argued against Bush and Popova, and I have strengthened an understanding of such a broad concept. Why we read, then, comes down to the need for progression, the creation of informational dynamics, and the simple fact that there is always room for improvement.

 

Stay Positive & What Do You Have Too Add

Garth E. Beyer

10 Lessons About PR You Won’t Learn In School

Garth Beyer

Last night I was honored to listen to John Mose, Senior Vice-President of Public Relations at Cramer-Krasselt in Milwaukee, give a presentation to PRSSA Madison Chapter. The next few posts will be highlights of the presentation with my own commentary for an added texture.

1. Writing is important. Really.

You can land a position by presenting writing examples. You can get promoted by writing up proposals. You can get honored by writing the best press releases. You can be respected for writing media pitches. You can have the advantage of knowing what writers want to write about by being one yourself. Writing is everything.

2. Clients care about details.

You can skip the details when you are writing a plan out because you know them. You can skip the details when you pitch to your boss because your boss knows that you know them. You can’t skip the details when you pitch to your client because regardless of any title or background you have, your client won’t care. They want the details.

3. Understand and consume media. Read!

If you’re like me, reading all the articles in a newspaper is hard. The idea of opening a magazine to have my eyes blasted with absurd and uninformative ads repulses me. One word: literature. Other than that, I love reading articles online, but my eyes can only stand looking at the screen for so long. I’ve written about adaptation and this is when you have to get used to consuming all that you can. I’m making progress, you can too/need to.

4. At an agency, you are the product on shelf.

“Companies don’t cut the product that makes money.” – John Mose

5. PR can’t solve everything.

I’m leaving this up for debate. I have yet to meet a PR Professional other than John to say this. PR Specialists – being one myself – live by the adage If there is a will, there is a way.

6. Better to be fast than perfect.

My spin off of this that I have tweeted a few times, and rarely do I ever tweet something twice, is Be first, but be right first.

7. Be ready to sell some aluminum siding.

Similar to the next lesson; you never know what you may have to sell.

8. Know difference between a good-looking horse trough and an ugly one. You have to go out and be, do, or buy some crazy things.

You never know what you may have to do.

9. It’s okay to have non-traditional experience if you can make it interesting.

Took a year off? No problem, make the reason why fascinate me. Spent that last six years working a job that has no respective value? No problem, find and share what value it did hold. Every topic that you believe will work against you on your pursuit of becoming a PR Specialist, find how to make it interesting.

10. Study something else.

It’s time to confess something to you.

Everything you have read so far on this blog has come from experience, self-learning, or books and classes that are not directed at PR. I have to say that any and all future posts will be of the same context.

John advocates that you study something else, something you are passionate about, because the real world is the education center for PR. I couldn’t agree more.

(HT to John Mose)

Been Too Long Since Your Last Adventure?

Garth Beyer

It’s been awhile since I have updated you on my progress with A Manual For Daily Adventure.

7. Dance.

I had completely forgot that this was on the list. I happened to start dancing in my apartment the other night … yes, I was alone, that didn’t make it any less fun!

20. Try a new restaurant

Always.

72. Write on a napkin.

Two girls, one napkin with my number on it. Still waiting for the second girl to txt me, she was prettttttty.

22. Walk home from work a different way.

I did this and had to walk by a guy who walked behind trees in front of a church and began urinating …

25. Set aside fifteen minutes to write. About anything.

“15 minutes start now, Fear travels through your entire body. Pretty girls need that light, very subtle laugh, it is so adorable. Style has changed so much, and I mean gangnam style is almost becoming the norm. Personally I love mid-high fashion. Writing articles for my employer got really old pretty quickly. I didn’t see how it benefited me anymore. Note to self, don’t get a cappuccino, it doesn’t taste very good. There are about five men that come in the [coffee] shop every single day. I often wonder what they talk about and how they know each other. It isn’t like the five men who all play chess or anything like that. It’s an interesting group, almost as if they don’t want to go home. I’m writing so fast I’m making the water shake in the cup, it reminds me of Jurassic Park It so bad that writing doesn’t warm you up. The real reason for my shakes and fast writing is because I am freezing. How do you hit on girls in a coffee shop? Muffins are delicious … none are better than the ones from middle school but they were so unhealthy. The girl isn’t putting her jacket on for quite possibly the same reason as me. We look good 😀 makes me laugh. I think back to that damn spider. I’m sort of happy its cold again because it prevents the bugs and spiders from creeping on my window. Writing nonstop makes me think back to the writing test, and how you had to write fast. I always wondered why I never did as good with my essays as I thought. Boots are gorgeous on women. I wonder what other companies are like Johnny Cupcakes. John had written about how he knew its a good idea if he writes it down. Does a good idea ever arise from writing like I am now? Overcharging is crazy, it makes me want to bake my own food and pastries to bring with. Hey you might as well do the same with coffee. One girl out of 20+ at a coffee shop. [Unreadable writing] is exciting to make fun of other people. Where will I study abroad? I wonder about making an article in the Madison newspaper called the girl in a Cafe and it will be a creative piece talking about one girl in a cafe obviously. I can write about these girls all the time, when will I ever see them again though. Time runs out so what do you do? Well this exceeds my 15 min writing session. The only question left is will I talk to her before I leave? B-E-A-U-T-I-F-U-L!”

Yes, I wrote all of that in pen. Writing is still my passion but I was too limited within the writing job I had. A second reason to not get a cappuccino is that it packs more of a kick than any other caffeinated drink I’ve had. I free wrote early that morning about a spider that I let survive on the edge of my ceiling above my bed, and then it disappeared when I woke up. I did in fact talk to her, she was one of the girls I gave the napkin with my number on it to.

27. Ask a friend for a book recommendation.

Girl with dragon tattoo.

40. Support a local business owner.

Farmers market and I no longer go to Starbucks, I go to local coffee shop!

41. Take your workout outside.

Run + pullups at the park.

42. Don’t send an email. Walk over to your colleague’s desk.

Easy enough. Exercise is hard to come by in a cubicle.

45. Look up. See the sky.

It was better than art. It was real abstract.

50. Consider the book you’d write.

A book on writing. I am going to use Seth Godin’s Ship It journal to do it!

53. Initiate conversation at the coffee shop.

Would you be surprised that I talk with the Baristas and pretty girls?

56. Sing loudly in the shower/your car/your backyard.

Happened to combine singing loudly with dancing.

57. Doodle.

It was terribly bad doodling, but doodles nevertheless.

59. Allow yourself 5 minutes of nothing.

60. Set out to scare yourself.

-sigh- I’m going to haunted houses …

71. For one day, don’t make any plans.

I’ve done this too many times, unintentionally. Why is it so hard to be booked up?

75. Clean. Throw out junk. Organize

On the phone the other night, a friend of mine said how cool it would be to go through absolutely everything you have and get rid of everything that you don’t vitally need. I laughed and said that is what I have already done.

Jumping at opportunities to check adventures off the list has created one great ongoing experience. It’s a hot conversation starter and motivator for others to do the same. 43 more adventures to have until I complete the list!

 

Stay Positive & Cheers To Adventures

Garth E. Beyer

The Only Math I Will Ever Love

Garth Beyer

Is the multiplication of our failure rates.

Simply because it’s the quickest way to success. And as my Uncle Chuck has said, it also means you will have tried two, three, four times as hard. That’s an honorable trait to say you have.

 

Stay Positive & Never Give Up, Never Never Give Up

Garth E. Beyer