This is a prime example (2:40) of what separates the old age of PR and the new.
The old PR would see this video and say that his glasses are his image. He can build a reputation from those glasses, he can build an audience from those glasses, he can build an enterprise from those glasses.
The new PR would see this video and say that the fact he took his glasses off makes him real. It makes him human, and in this digital PR revolution, that is priceless.
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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