It has almost been a year since I attended Seth Godin’s Pick Yourself event in Tribeca. When I was sifting through a box of my memorabilia I found a card. Not a thank you card, not a blank card, but a life changing card.
Seth gave out these life changing cards that, as you can see in bold, said, “PROBLEM.” You can guess what was on the back, but we will get to that in a moment.
We were asked to think of the (or any) problem that we were facing that was holding us back from shipping, making the call, and in general, committing to something. Then we wrote it down on the card. We were then told to switch cards with the person next to us and they would fill out the back.
(Jumping forward real quick, this is not my card, we were supposed to keep our own but the lady I did the activity with accidentally kept mine and I kept hers. Not a problem, I’m actually thankful for it. It’s allowed me to write this post.)
The first half of the idea behind this card is that we have to face our fear. We have to think about what truly is holding us back. We had to make sure the problem was one actually worth writing down. Most importantly, we had to let someone else – who we barely even knew – see it.
As you can read, she has a real problem. It’s hard to sell anything to an audience you don’t have and even harder to an audience you have no clue where they are. Obviously, she needs a solution. That’s where I came in.
Three solutions to her problem.
1. “Just start dedicating time to grow audience and the audience will form themselves.” When you’re just starting out. Forget the audience. Commit to revealing yourself first. No one is going to follow someone they can’t see, someone they can’t connect to, someone who is invisible or a mere shadow. Here’s a thought: Seeds flowing in the wind never land on soil that is never watered. You have to water the soil before any seeds will consider planting themselves.
2. “In order to find your audience, you have to go after everyone by testing your ideas and see the response.” Naturally, this is the second step once you begin “watering the soil.” It’s great to have an idea of what your audience is, but no one knows your audience better than your audience! – and if you’re just starting out, it’s likely you’ll be wrong a few times before you’re right. Better to make the big mistakes now than later.
I started a PR blog to show what I know when other professionals or employers checked me out. Soon I discovered that my audience was made up of students and people interested in learning about PR, not necessarily my original intention. You can have foresight, but never let yourself have a narrow mind.
3. “Take 10% of your time to grow your audience.” That’s not a lot of time, for good reason. Get good at creating first. Get good at seeking criticism. Get used to challenging your fears. Get in the habit of shipping your work. Then follow-up by connecting, by interacting, by messaging like-minded people.
(Note: The third solution can work in reverse.)
Did this solution help her, I’m positive it did, but believe it or not, that’s not the point or the goal.
The point is that whatever problem(s) you have, there is always a solution. The moment someone else sees that, you’re held accountable, you can’t lie to yourself anymore that there is no solution, and above all, you have no excuse, nothing holding you back.
Stay Positive & It’s Often A Move We Have To Make
Garth E. Beyer
We got tricked into this by not knowing what we were doing, why were doing it, or what we would have to do later. It takes someone bold to express what their problem. Are you up to it?
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