Relevance isn’t a destination.
Each day your target is changing. They’re voicing what they care about. They’re sharing what they’re doing differently today than they were yesterday.
What’s relevant today may not be relevant tomorrow.
It’s our job as marketers to remain relevant, not just be relevant.
Stay Positive & Smart Brands Follow The Relevance
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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