Broken windows send a certain signal.
So does a freshly painted deck, lit candles at the center of your table and the smell of of spent grain in a brewery’s taproom.
Everything you make, do, say, create or place all sends a signal.
What’s important is two-fold.
First that we’re sending the signals we want to send. Then that those signals are consistent with one another.
15 minutes of fame, a short outburst or even a surprise and delight moment may capture attention, but they don’t make an impact like a series of focused and consistent signals do.
Stay Positive & Careful What You’re Sending
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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