If you want people to believe in your story, you have to live it out in every way possible.
That means gut checking yourself in every decision “Is this the way we do things?”
That means keeping consistent even when you’re tired, even when no one is in the shop.
That means saying you’re here for some people, not all people.
That means selecting design that helps tell your story, not design that you think is cool.
That means not wavering even when the loudest customer yells.
Stay Positive & Solidify Your Story By Living It Daily
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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