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The Opportunity Has Always Been Here

The Opportunity Has Always Been Here

Garth Beyer

Opportunity

The opportunity to poke around, to try new things, to experiment, to create something remarkable has always been here, but there’s a fundamental change sweeping the notion in terms of people’s perceptions.

In the past, the opportunity was seen as a risk.

See, there’s really no difference between an opportunity or a risk except in how you look at it.

More and more people are changing their perspective, altering their worldview, choosing themselves instead of waiting to be picked by someone else, waiting to be handed an opportunity. Instead, they’re making their own.

They’re flipping the switch of “it’s too much risk” to “this just might work.”

The beauty of this movement, this moment, is that the opportunity will always be here.

The opportunity to create your own job, do what few others are doing, to play chemistry with your hands (work), your legs (hustle) and your heart (art/passion).

There’s a reason every post ends with a reminder to stay positive. I’ve chosen my perspective. Have you?

 

Stay Positive & Unlike A Mediocre Job, This Opportunity Will Always Be Here

HT to all my idols who through them I’ve learned to take the opportunity. I’m alive. I’m an artist. Thanks.

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There’s A Reason It’s Called A/B Testing

There’s A Reason It’s Called A/B Testing

Garth Beyer

AB Testing

Much of the time when pitching options the only rule of conduct you need is “Here’s option A… and here’s option B, which do you choose?”

No remarkable designer goes into a pitch with only one option. Doing so makes the audience feel obligated to find a reason to dislike it or pick on it or point out a miniscule detail they don’t care for.

Just showing option A is not a smart move.

Nor is showing five to 20 other options.

It’s called A/B testing, not A/B/C/D/E/F/G/H/I/J/K/L testing.

You can certainly develop a bracket system, but I would push on whether your ideas are great or if they are merely good, which is why there are so many to face-off.

 

Stay Positive & Just Think On This Next Time You Pitch Anything

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The Pickier You Are

Garth Beyer

Pick the Gold

Here’s a piece of advice you won’t buy (until you finish reading the post): don’t be the agency with the most accounts, don’t be the client service team with the most clients, don’t be the business that tries to appeal to the masses.

If you’re shooting for success, whether it’s in entrepreneurship or freelance, you have two options. You can be the best in terms of producing a select few outstanding accounts/clients/products or you can be the best in terms of producing the most accounts/clients/products.

With the latter, you sacrifice a lot. You take on clients who don’t have high expectations of themselves. You end up running client services for clients you don’t care about. You create products without any heart, without a story worth buying.

With the former, quite plainly, you get to practice your best. Now, I can’t express enough how important it is to define success for yourself. Even if it’s an assorted list of things, feelings or goals. You don’t need some four paragraph structured mission statement. Life isn’t cut and dry enough for that to work anyway. To define success is to understand what being the best really means.

Success – or growth of that matter – are not always by the numbers. Think of yourself as a publisher. Do you take on 5,000 novels a year, pushing them out the door as quickly as possible? Or do you get picky and cater to the 100 novels that are sure bestsellers?

This example is about to get interesting, so keep up.

Perhaps you’re going into PR. Are PR agencies looking to hire as many aspiring specialists as possible to build the agency up? Or are they going to seek the few specialists who actually represent their title of “special”its? Let’s flip this around now.

You’re looking for a job in PR. Are you going to shotgun your résumé to all the big agencies that run through new interns like a laundry list? Or are you going to seek the small agency that pours every drop of their heart into the work they do (after all, they have the time since they aren’t trying to baby an intern a week)?

You have an option to be remarkable, to be picky.

 

Stay Positive & Why Waste It?

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