All Good Marketing…

is consistent marketing.

Maintaining brand voice, which is hard, is only one piece of marketing. So is keeping up with customer service in terms of response rate.

When you demonstrate you know who your product is for by stating “people like us…,” you lock in consistency. But when you open the door to the masses, your marketing loses consistency and you customer service response rate tumbles and your brand voice is lost.

People respond to consistency. It’s how you build a tribe. It’s why they keep showing up.

 

Stay Positive & There’s No One Path To Remarkability, There’s Only Staying On A Path

Habitude

When you feel behind, you need to change not what you do, but the attitude you carry with one action. Before you know it, your attitude will be consistent with other actions.

Your consistent attitude with one action always becomes present in all other habits.

It’s just the way it is.

 

Stay Positive & Use It To Your Advantage

Garth E. Beyer

The Choice

We all have this same choice: to be who we say we are… or not.

Of course, the first problem is getting people to say they are something: a writer, a photojournalist, a skater, an artist.

But once it’s out in the open, it has to be consistent for it to matter, for it to make a real impact. Consistency is what separates the pianist who plays just to get by and the pianist who can get by while only playing 15 times a year. There’s a significant difference.

For those who “make it,” all it is they are really making is the same decision every day to be who they say they are. No special talents. No pills. No pep talk. Just  a conscious decision made consistently.

 

Stay Positive & It’s Always A Choice, Never A Habit

Garth E. Beyer

My Ishmael

I know that a couple book regurgitations ago I said that I really disliked reading books a second or third time. Not so ironically, this regurgitation of the book My Ishmael by Daniel Quinn is the result of a second reading. I knew it was an extremely powerful book and since I did not write a regurgitation last time, I wanted to write it before I gave it away for someone else to use as a tool to change the world.

The more books I read, especially ones by people like Daniel Quinn, the more I feel absolutely guilty of holding back the world when I put the book back on the shelf instead of giving it to someone else to read. Whether the person I give the book does the same or ends up sticking it on their shelf after reading it, at least I can say I gave a motivational tool to someone. I didn’t make it a keepsake. I helped the world become one person better than what it was by giving a good book to them. A good book can work wonders.

You will notice just how strong My Ishmael is as I write this regurgitation. Enjoy.

“Adults get real cranky if you quiz them about the scams they’re running on you.” (Pg 23) Real cranky, I might add.

 

If food became free, no more lock and no more key, what would become of thee.

You are food. You are who tradition feeds on endlessly.

But tradition holds the lock and you the key.- My own little jingle I came up with.

 

 

Another rule of thumb you can use to identify the people of your culture is this: They perceive themselves to be members of a race that is fundamentally flawed and inherently doomed to suffering and misery. Because they’re fundamentally flawed, they expect wisdom to be a rare commodity, difficult to acquire. Because theyre inherently doomed, they’re not surprised to be living in the midst of poverty, injustice and crime, not surprised that their rulers are self-serving and corrupt, not surprised to be rendering the world uninhabitable for themselves. They may be indignant about these things, but they’re not surprised by them, because this is how they expect things to be.” (Pg 40)

I recently wrote a regurgitation on a book of history that persuaded me to comment about how history must to be taught in a way that teaches us “how” and “why”, not “what” happened. My Ishmael does part of it in the sense that he knows the future depends on understanding how we came to be the way we are.

I have always said that people want you to succeed, they really do. After reading My Ishmael, I realized why they do. People are meant to live successful lives. If we can just get enough people to ask themselves (ask yourself now), “Am I successful?” If the answer is no, then the way you’re living isn’t right and that effects everyone. You can’t not share success, so you must define what successful is and then try to live it that way for all of humanity to become wealthy. -And not the type of wealth that involves money, I’m speaking about the intangible kind of wealth-

 

Quinn notes how we perceive ourselves as being deprived of essential knowledge so special we can only access it through supernatural means. When really, essential knowledge comes from understanding and you don’t need superpowers to understand anything, just some time and a desire to actually understand it.Until that desire is declared, we will continue thinking of ourselves as wisdomonically impoverished. (Yes I made that word up)

Wisdom plays a huge role in Quinn’s reality that no invention ever comes into being fully developed in a single step from nothing. Wisdom is having an understanding of everything that has lead you to your current thought. It may take a billion ideas and theories before you become wise on a single subject just as it may take a billion projects and prototypes before an invention is fully developed. Most importantly, give it another year and the wise will become wiser and the inventor more inventive.

 

Whatever grows without limit must inevitably end by overwhelming the universe” (Pg 62)

Quinn was sure to note that nothing comes into existence from failing and I had to add, ‘but anything can fail and become nonexistent.’

On the note of failure I must proclaim that anything that makes failure hurt will help you succeed.

“We know how to cope with everything that has already happened but we dont know how to cope with what has never happened before” – Daniel Quinn

Humans are passionate but inconsistent. [I’d like to quote myself on this…]

“I sense that more and more of you are becoming alarmed about your headlong plunge toward catastrophe. I sense that more and more of you are casting about for new ideas” (pg 127)

Quinn on school: “Do you know why students ask so many questions about their (the teachers) hobbies?” Because the teacher expresses real passion about it and even if the students don’t have any interest in their hobby, they are sung into listening from the teachers passion in telling.

School produces no value or skills because if they did, you would enter the job market competing with siblings for the same jobs that they worked to get by doing the menial jobs, the grunt work. That may be unfair to you, but I feel that the fact that it comes down to this is unfair.

Imagine what a twelve-year-old with a musical bent could learn at a recording studio. Imagine what  twelve-year-old with an interest in animals could learn at a zoo. Imagine what a twelve-year-old with an interest in painting could learn in an artist’s studio. Imagine what a twelve-year-old with an interest in performing could learn in a circus.” (Pg 164)

I have to agree with Quinn that if people were free to follow their passions, there would not be a single occupation that someone wouldn’t pursue.

Note: One of Quinn’s golden nuggets is definitely his explanation of the ‘make products to get products’, ‘give support to get support’ charts. Highly worth reading just for that.

“A problem shared wildly is no problem at all” (Pg 183)

Quinn’s 7 point plan — One: the revolution won’t take place all at once. Two: it will be achieved incrementally, by people working off each other’s ideas. Three: it will be led by no one. Four: it will not be the initiative of any political, governmental, or religious body. Five: it has no target end point. Six: it will proceed according to no plan. Seven: it will reward those who further the revolution with the coin of the revolution.

 

A positive revolution can only occur when you give something better than what a person already has. By giving something better, they lose interest in what they we’re just doing. I suppose that is a background theme to why I write; I just want you to know of all the possibilities and options that are open to you in hopes that you will let go of the destructive habits well all indulge ourselves in. I give you my total support. No reservations.

Humans are taught to expect little from life. Can we change that?

 

Stay Positive & An Experienced Intriguer And Confidence Trickster

Garth E. Beyer