Customers

In The Box Podcast

Episode 19: Interpretation, Delight, Place Of Anger And More – Podcast

Garth Beyer

On this episode of In The Box Podcast, we talked about the concept of forgive and forgetting. We also chatted about handling situations where someone interprets a situation differently than you, why it’s hard for businesses to delight customers, what it means to be a professional and if it’s possible to do good work when you’re angry.

Download our podcast here.

Forgiveness – Forgive and forget?

Interpretation – How do you handle a situation where someone interprets something completely differently than you?

Delight – Why is it so hard for businesses to delight customers?

Expert/Pro – What does it mean to be a professional or to go pro?

A place of anger – Do you find you do good work when you’re angry, fed up or frustrated?

 

Stay Positive & Focus On The Passion

Why They’re Not Paying Attention

Garth Beyer

If you’re working to make people love your product or service, you’re likely interrupting their daily lives.

Better, I think, to make something people love and can integrate into their life. The best thing to hear is “I’ve always wanted this, I didn’t think anyone made it.”

That’s not to say you have to make something new, start a new business or find a new client. Quite the opposite.

If there is force, pressure, and stress to get people to love your product, then you’re not listening to them, not targeting the people who care. It’s a marketing problem, not a people problem.

Despite the excessive use of social media, it’s still difficult to listen and understand the customers worldview. Easier to get on with the traditional marketing practice of talking about ourselves and our product and our business instead of focusing on what’s in it for them.

There’s often no way to label a particular marketing practice or tactic as traditional and un-traditional, it’s more so a mindset of the marketer, an attitude of someone who cares.

 

Stay Positive & Do Something Worth Paying Attention For

The Best Way To Secure Success For Tomorrow

The Best Way To Secure Success For Tomorrow

Garth Beyer

Stock For Today

…is to secure success today.

Instead of creating, writing, designing for those who may not arrive tomorrow, care for those who show up today.

Instead of spending time stocking the walls for tomorrow, figure out how you can create an experience people can’t help but remark about today.

We lose sight of success when we look at tomorrow at the expense of today.

 

Stay Positive & “I’m here now, give me a reason to bring someone back with me tomorrow.”

Photo credit