Do Things Differently

What Is Efficiency Anyway?

Garth Beyer

When you say you’ve done a lot, do you also say how well you did it? Likely didn’t think about it.

On the flip side, when you’ve done something really awesome, borderline remarkable, you’re sure to say just how long it took you.

In the game of making things better, we swap quality out with speed. We call ourselves efficient in terms of how much we get done instead of looking at the quality of our work. Speed instead of quality.

Speed is an objective community perception, easily recognizable and measured.

Quality, though, is more subjective. Quality can be compared with what everyone in the agency has made or it can be compared with your personal average. A bit more hard to measure.

In the marketing world, we have enough of the pace-type efficiency. We’ve spent years mastering it, creating charts, laying out entire office cultures based on it. In terms of speed, I’d say we’re near maximum efficiency.

Now that capacity has been met, we have an opportunity to redefine efficiency and pursue filling the void we’ve ignored all these years. We can stop trying to check more boxes and start starring them because we’ve done work that matters, work that’s special.

Being forward, it’s hard to create remarkable work (art) because it’s easier to see ourselves working faster, checking more boxes, getting to more meetings than it is to image ourselves making something remarkable.

To do so, we have to think differently, talk differently, and start seeing things differently.

The neat thing about remarkable work is it’s rooted in the saying, “we’re doing X, but just a bit differently.” No need to invent a new wheel, just think differently about the one you’re using. Only then can you begin giving meaning to the term “efficiency” again. And for that, thank you.

 

Stay Positive & A Little Different Can Go A Long Way

Thinking Harder May Not Be The Best Option

Garth Beyer

but thinking differently certainly could be. (Hint: it is)

The best writing, jokes, puns, speeches, services, projects, ads, advice, adventures, plans, business ideas… come from thinking about things differently. Of course, then you must apply action to the thought.

It’s unlikely your idea is original, but the real life creation and implementation of that idea is.

 

Stay Positive & See, Think, Do Things Differently

Solve The Big Problems Better

Solve The Big Problems Better

Garth Beyer

Often times we dig to find a new problem, an issue someone else missed. If our business or product isn’t getting talked about, if our profits aren’t rising, then there’s a problem we’re just not seeing. Right?

Perhaps we see it that way because it’s easier to turn rocks over, searching for little issues than it is to tackle a current problem in a new way. Why? Because trying something new, doing things differently is risky, especially when it comes to existing problems.

What if the solution you try worsens the brand experience? What if you execute it poorly and lose customers? What if you’re unable to fulfill your new promise? Risky. Risky.

But worth it.

You can keep searching for small problems and come up with simple solutions or you can get innovative with the solutions for problems you’re already facing, the problems that matter, the problems that convert.

 

Stay Positive & Focus On The Work That Matters

You’ll Make Very Little Impact

You’ll Make Very Little Impact

Garth Beyer

Doing Things Differently

There’s certainly a chance you’ll make a very large impact, but the chances are slim.

Slim indeed.

But this should be a motivator more than a turn off.

With nearly 100,000 public schools in America, as a teacher, you have an opportunity to do something different without negatively affecting the system of the other 99,999 schools.

With 500,000+ businesses starting up each year, you, as a now business owner, have an opportunity to do something different with your business without it negatively affecting the trend of others starting their businesses.

With 290,000+ books getting published each year, as a writer you have an opportunity to do something different without breaking down the publishing industry.

There are so many people doing what you are doing that you now have permission to do what you do in a drastically different way. And don’t forget, no one is paying much attention anyway.

I wrote you’re unlikely to make a huge impact, a real dent in the universe. It makes me wonder if knowing that, are you willing to give up your attempt? If you may only influence one other person through your trial of something new, something different, do you believe there’s no point in following through with it then?

Would you rather an aspiring teacher quit his pursuit and work at a gas station instead because he knows he may only impact one or two students in five years of teaching?

This is a call to experiment. And once you experiment, experiment more. Regardless of whether you’re making a large or small impact doing so.

If it’s any consolation, your chances of making a huge positive impact are far greater than making a huge negative one. It’s easier to redirect a current than it is to get others to stop all currents completely because of some pesky seaweed buildup.

 

Stay Positive & The Only Negative Impact You Can Make Is Not Making An Impact At All

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