Two Types Of Art

The first is risk-free. It’s the type of art that you can destroy without second guessing yourself; the type of art you can return, get your money back, or just give away to someone else because you’re not attached. This type of art is noncommittal.

But it’s still art. In fact, it’s invaluable art.

This type of indefinite art is about expression as much as it is exploration. We can peck at it, flip it, and stick the end of our tongue to it to see what it tastes like. This art is about discovering through creating what we don’t understand. This art is to be played with.

The transition toward the second type of art is made through what all art shares: facing unresolved issues – the meaning of life, why this and not that, where do I belong.

Popular art – the second type of art – is when a creation contains answers.* The second type is about sharing findings, sharing answers, sharing your conclusions – egotistic or not. This is the most difficult type of art. To creat the first type, all you need to do is turn rumination into something tangible. For the second type of art, you have to commit, you have to accept all the criticism you will receive before you receive it. What ruins art creators is when they underestimate the amount of resistance they will have to face, internally and externally. The second type of art is simply art shared.

*[Right or wrong, they are answers. Popular art becomes such through connection, acceptance, and reality. It may not be the right answer for you, and it may be the wrong answer for her, but, essentially, it’s an answer for someone.]

 

Stay Positive & Create A Little Art. One Type Or Another

Garth E. Beyer

Getting Your Client To Take A New Angle

Maps: Making Exploration Even More Interesting

Maps exert a powerful pull on the public psyche. That same pull can be – and at times, must be – made with your client.

Just because you’re the professional does not mean that you don’t have to convince your client to follow through with your plan. Especially when your plan entails risk, trying something new, and exploring different angles.

The most effective way to persuade is to create a map, a picture journal, a story of exploration.

What we have seen since the original mapmakers is that maps create a sensation, a desire to explore. Maps lead to explorations which are then turned into stories. When you combine maps and stories you receive an overwhelming amount of support and investment to draw more maps and make more stories.

Maps are defined as a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes. Can you see the simplicity of its connection to Public Relations?

You may think your client will go with your plan simply because it shows that treasure will be found if it is followed. In reality, they may already be finding treasure and with most clients you will discover that it isn’t so much about finding more treasure that is the problem.

The wonderful aspect of creating a map for your client is about making the map interesting. Anyone can find treasure, but it takes an expert Public Relations Specialist to design a map that is more invigorating than the profits to be made.

Turns out it’s a win-win situation.

The more enthusiasm a map creates, the greater the reward.