Fear

How Do YOU Know?

Garth Beyer

Whether you’re the one asking or being asked, the answer has little to do with the mind.

You can analyze, strategize, and organize a project so that the results you want are surely the results you will get. But you never actually know.

Boy asks girl what her favorite color is. Girl says purple. Five years (or five months, or five minutes later – it doesn’t really matter) go by. Girl asks the boy what her favorite color is. Boy says purple. Girl frowns. “It’s blue,” she says.

Everything is networking and networking involves connecting with people and people change their minds more often than their clothes. What needs to be understood, though, is that despite these changes (e.g., fear based step-backs, road block detours, juxtaposed worldviews, popped filter bubbles.) the results aimed for can still be attained.

When you are at the phase of “how do YOU know,” you are immediately the authority, the leader, the one looked up to.

Truly, what they want to know is if they can trust you. If they can benefit from following you. And if you answer with “I just do,” you’re answering with your heart, not your mind.

And THAT is how you know.

 

Stay Positive & If You Don’t Feel It In Your Gut, Aim For Different Results

Garth E. Beyer

Where To Start

Garth Beyer

That’s the question isn’t it?

You want to work for Twitter, you want to start a business, you want to kickstart your freelance career, or – in my case – you want to get into public relations.

Sure, you can read some books, bookmark some websites, favorite a few blogs and justifiably consume, but that won’t get you started. There’s no action to that; it’s passive learning and passive learning is preparation, not actual movement.***

The most solid way to start any journey is

with a conversation.

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An email, a tweet, a message is all that it takes to start. After connecting with @E_Humphrey, we conversed about the PR industry, we began interacting with each others tweets, and we even found out that we have a lot of the same connections in town.

And how did both her and I make those connections? It all starts with a conversation.

 

Stay Positive & Go Find A Mentor, A Friend, A Teacher

Garth E. Beyer

*** the exception is if you start a blog where you share what you learn (my pr box)

 

Avant-Garde

Garth Beyer

It’s been said that everything popular was once ridiculed and the thinkers behind it demoralized. The reason “it” became popular was definitely not the work of those who gave up, who let themselves be emotionally influenced, who backed off in the face of criticism.

Nor was it brought forth by those who were indifferent. Take, for example, the move to legalize gay marriage. Those who could care less whether it’s legalized or not have little to no influence over it being legalized. (counterarguments anticipated)

It’s the avant-garde who break through the glass, the threshold, the wall, the oppression, the fear, the criticism; all the obstacles that go along with something incredible.

“Those who belong to the avant-garde are committed to the future and thus by necessity, are also isolated; but their conviction that they are ahead of their time enables them to endure.” – Elisabeth Noelle-Neumann

More or less this is a salute to the avant-garde, as well as an expression of hope that you will become/remain one of them.

 

Stay Positive & There Is No Popular Without Avant-Garde

Garth E. Beyer

What Really Pays

Garth Beyer

–  Cash isn’t important to a successful career, connections are.The only money that matters is money that is invested. Whether you invest it in someone to give them a chance to show and grow their skills or when they invest it in you.

–  Time is only valuable when it’s either used to create honest art (not multi tasking, not clicking interesting link after interesting link, not taking halfass notes) and it’s only valuable when you interact with someone in real time (meeting for coffee, talking on the phone, skyping).

–   Having thousands of friends, followers, and visitors doesn’t mean you will instantly profit off of advertising. When it’s between making .002 cents off a stranger or $20.00 from a friend. I hope that it’s obvious what you should be making: friends or strangers.

–   When it comes to advertising, before anything, work on advertising yourself. That’s where the money is. (Or isn’t? Then you need to work on doing more creative work.)

–   Hard work pays off? Determination, motivation, perseverance, commitment… sounds like something you have to convince yourself to do that you just don’t want to.

What about connections, challenging fear, making yourself uncomfortable, revealing yourself, sparking emotional interactions, and taking risks?

Now tell me: What do you think really pays?

 

Stay Positive & Turn Strangers Into Friends

Garth E. Beyer

If You’re Creating Something That Takes Time To Process

Garth Beyer

It might be worth considering to drop it.

It’s a given that we’re in a world of next day delivery, instantaneous email confirmation after you click “submit,” and immediate Tweet/email/txt/snapchat back. We’ve built our interactions (purchases, connections, and outreach) on the idea of instant feedback.

Overall, it’s a positive change. A constant stream of feedback allows the creative class to correct what doesn’t work before too many people notice, to be thoroughly bathed in motivation (thanks Zig) with positive reviews, and most importantly, the stream of feedback gets you in the habit of dancing with your fears (negative reviews). No more ups and downs. You’re either on or your off.

Processing time? It’s a dying strategy. It used to be the norm. It used to lead clients and consumers to anticipate the result. Beyond all else, it used to be something worth waiting for.

Processing was an art. It gave the creators time to interact with the buyer while they were fulfilling their orders. Thing is, now the connecting is the two pieces of bread sandwiching the purchase.

And boy do people love to have their sandwiches.

 

Stay Positive & Note, Consumers And Clients Never Get Full

Garth E. Beyer

You Have A Follower

Garth Beyer

If fear follows you home. You didn’t work hard enough.

Of course, by hard enough, I don’t mean that you left too early. You just didn’t give fear a good enough fight. You didn’t win. You didn’t beat the lizard brain.

And I know you can. I know you know that you can too.

 

Stay Positive & Fight Back

Garth E. Beyer