Happiness

Wassupp And How Do You Happy?

Garth Beyer

The Heinz ketchup bottle I used over the weekend has a “How Do You Happy?” label on it. Heinz wants you to interact, to share what makes you happy or so I think that’s what it wants you to do, it wasn’t very clear.

Heinz, rather, whatever agency behind the not-so-creative idea is appealing to the mass that uses ketchup, but it doesn’t transfer over well. Not every ketchup user is happy, wants to be happy or cares to share what makes them happy – they just want some ketchup with their fries.

Budweiser has made some wacky commercials. The ones that stand out to me are the Wassup commercials. At the time of the commercials, the phrase “Wasssuppp” was the most popular term Budweiser drinkers used, not all, but enough to make a commercial about it. “Wasssupp” became a trigger for drinking Bud.

Heinz is attempting to turn what makes you happy into a trigger for wanting to use Heinz ketchup. While you can’t argue happiness isn’t universal, trying to get millions of people to associate a bottle of ketchup with their own happiness isn’t logical because everyone’s answer to what their happy is is different.

What’s the difference between “Wasssupp” and “How Do you Happy?” – a shared experience. Budweiser took a common phrase said by Budweiser drinkers (and beer drinkers in general) and turned it into a trigger. When someone says “Wassupp,” you think of Budweiser. When I say what’s your happy? Ketchup isn’t up there.

The guideline: treat different customers differently. Understand what they value, not in terms of personal happiness, but in terms of their desired experience. Bud is better to drink with your buddies. Ketchup isn’t better to eat when you’re doing what makes you happy, unless of course, eating fries is your life’s purpose.

 

Stay Positive & Shared Experiences Was Everything (And Still Is)

Out Of Place, But Interesting

Garth Beyer

Something remarkable about Cambodia is that there are a lot of broken objects lying around.

What was once broken, has since been integrated into the environment. Plots of land, homes, playgrounds all have objects that seem so out-of-place, but they make the space interesting. They make the land. It’s a perfect photo for an I Spy book.

The objects show the history, the humanity, and offer perspective on the progress people have made in the last ten years there.

It made me think how hard we all try to hide our pasts, to cast a shadow over our failures, to paint over bad memories with new ones instead of letting them make our lives more interesting.

When we let our failures stay in our box, they may seem out-of-place, but to others they are interesting, they tell your story, they show you’re human.

It’s a step toward happiness. A leap toward success.

 

Stay Positive & If It’s Broken, Let It Be Part Of Your Story

 

The Desire For Too Much Change

The Desire For Too Much Change

Garth Beyer

Too Much Change

I remained immobile the other day after realizing how much I want to change in my life.

While I’m not one that sees the new year as a time to start something new (because now is the best time to start anything), I can’t help thinking about all the changes I want to make and in such short time I want to make them.

It’s a problem I see with a lot of entrepreneurs, go-getters and people who just want to turn their life around.

By “turnaround,” I mean a quick turnaround. We want our new habits to form from the start. We want to be on all the healthy tracks of eating, exercising, meditating, working, creating, connecting, and so on, all at once, and in a short period of time.

Quite frankly, just thinking about it, trying to plan big change to happen fast… it’s paralyzing.

We have to remember the new year isn’t a 1-day event, it’s a 365-day event, some may even consider it a marathon of sorts.

Small consistent changes are fine as long as they lead you to the place you want to be. We don’t need to have everything happen at once.

 

Stay Positive & Don’t People Who Are In It For The Long Haul Just Make You Happy?

Photo credit

Is A Decision

Garth Beyer

Cutting this to do that… is a decision.

Being busy… is a decision.

Staring at the blank page/canvas/map in front of you instead of forging on… is a decision.

Admitting defeat… is a decision.

Picking yourself up after rejection… is a decision.

Picking yourself to lead… is a decision.

Wearing two different socks… is a decision.

Running from fear… is a decision. So is dancing with it.

“I don’t have time”… is a decision.

Your motivation… is a decision.

Cutting corners and making shortcuts… is a decision.

Being in it for the long-haul… is a decision.

Not moving forward with a project because your partner back out… is a decision.

Everything you do throughout the day you decide to do. So it is with what you think, how you feel, who you talk to, who you ignore. Noticing each decision may not make you feel comfortable or safe. In fact, it will likely be the opposite. Yet, it’s exactly how you will get to where you want to go: quicker, stronger, happier.

Controlling your life… is a decision.

 

Stay Positive & No One Said Steering A Boat In Rough Waters Was Easy

 

 

Customers First

Garth Beyer

At the expense of your employees, though? You will stay open on holidays for the customers, but customers can only be as happy as the employees can make them.

Headsup: happy people make other people happy.

Frustrated, sad, aggravated employees have a tough time making others happy… no matter if they get time and a half.

There’s no right answer. It’s a dance.

 

Stay Positive & Better Put On Some Music

 

Do You Realize That

Garth Beyer

the thing that makes people happy is simply making progress at meaningful work.

It’s not just about reaching goals. It’s about moving toward reaching them.

That’s why I have an issue when someone says they are unhappy. It’s obvious they are just standing still.

And you know what I say about standing still. Don’t you?

 

Stay Positive & Progress For Your Own Sake

You Can’t Help Them (Don’t Try To)

Garth Beyer

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Many of you who read my stories each day align with all that I have written about helping others, asking for help, and accepting help.

These bits of helping advice will save you in the long run. What will save you more, though, is accepting that you can’t and shouldn’t help those who don’t want to be helped.

It will always put you in a rough spot, aggravated and frustrated.

The rejection of help is the single most forgotten form of rejection. When you try to help someone else because they aren’t doing something right, or you can see that they are struggling, or they missed something crucial that you want to help by pointing out, you are asking to be disappointed.

Not only are you better off going back to doing what you were doing and focusing on yourself when you feel the urge to help someone who is resistant to your offers of assistance, but they are better off too. They are on their own path of learning. Having you trying to enter that path simply adds to their challenge.

When someone wants to do something themselves and they reject your offer to help, leave them to it.

Observe and learn from what they are doing on their own.

There won’t always be someone to offer you help.

 

Stay Positive & Best To Know How To Do It By Yourself, Just In Case

Garth E. Beyer

Photo credit: As for the photo here: it's just a gentle reminder that while you may have had your assistance rejected, you can still make them happy through other means