You can start marketing to the top 1 percent of people who are obsessed with your product, who blog endlessly about the type of product you offer, who are the go-tos for anything related to your product…
or you can find one friend who has 10 close friends who trust her and ask her to share your product with them and then ask them to share the product with 10 of their closest friends.
Virality of a product is carried out by those who sneeze easily and sneeze often, not by those who sniff 100 ideas before they sneeze one. Sure, you’ll see a spike in sales from the connoisseur or aficionado, but then you wait worrying if the idea will stick with people or if it’s just a spotlight phase.
With 10 friends referring 10 friends, you won’t need to worry.
The one piece of advice that most people give about starting a blog is to find your niche and then start writing all the content you can about it.
Find Your Niche
Write To Find Your Niche
What remains unseen in some of the most popular blogs that are written on a specific subject is the first or second post that was ever written on that blog. If you go to the back of Shel Israel’s posts you will find that before he began zoning in on his passion (Social Media), he had a blog where he covered everything that entered his mind. He started by writing on every idea that went through his brain and put it on his first blog, RedCouch before he truly discovered his niche and created his current website.
This is nearly everywhere, you just don’t see it because it is rare that you go to the last page of any blog. Many”famous” bloggers such as Shel or Tim, keep their old blogs because it was their journey to finding their passion. It may be for you too. Then again, other well-known blogs choose to delete their old scribblings because they only want to be known for their niche content and respected for their passion, not the oddball ideas that got them there.
To be more direct, don’t wait to start a blog. Forget the advice to find your niche before you start writing. Just write… write on every idea you sort-of-kinda feel is worthy because that is how you will discover your passion.
You know what happens to people who wait to find their niche before they start writing a blog?
