Listen

Why They’re Not Paying Attention

Garth Beyer

If you’re working to make people love your product or service, you’re likely interrupting their daily lives.

Better, I think, to make something people love and can integrate into their life. The best thing to hear is “I’ve always wanted this, I didn’t think anyone made it.”

That’s not to say you have to make something new, start a new business or find a new client. Quite the opposite.

If there is force, pressure, and stress to get people to love your product, then you’re not listening to them, not targeting the people who care. It’s a marketing problem, not a people problem.

Despite the excessive use of social media, it’s still difficult to listen and understand the customers worldview. Easier to get on with the traditional marketing practice of talking about ourselves and our product and our business instead of focusing on what’s in it for them.

There’s often no way to label a particular marketing practice or tactic as traditional and un-traditional, it’s more so a mindset of the marketer, an attitude of someone who cares.

 

Stay Positive & Do Something Worth Paying Attention For

Two Ways To Start A Business

Two Ways To Start A Business

Garth Beyer

Starting A Business
One way is to start with your own idea, build a business plan around it, and shout, shout, shout with hopes people hear you, switch from competitors to you, and give their attention. To be successful with this, you have to change the way people think, act, and feel.

Damn difficult to do.

Another way is to start by searching for a niche, an area that’s been untouched, perhaps listening to more than a million complaints of people until you come up with a solution. The method: you find a small problem and you provide a small solution.*

To be successful with this, you gather a tribe of like-minded people who have the same complaint, the same problem and you give your solution to them. Instead of changing the way people think, act, and feel, you’re listening, understanding and reacting to how people think, act, and feel.

You can shout, advertise and sell or you can connect, gather, and give.

Two ways to start a business. I think you know which way is better.

 

Stay Positive & Either Way, Have Fun With It

*All big problems have been solved with big solutions. Times have really changed. Think the taxi industry. Big solution for big problem. Then think of Uber and Lyft. Small problem. Small solution. Huge success.

Photo credit

Good News or Bad News First?

Garth Beyer

Once you realize that there is always a bad part to every good part and good part to every bad part, whether it affects you or not, the choice between hearing the good news or bad news first becomes easy to pick. In fact, you don’t even need to pick at all. All that matters is which side you listen to.

Stay Positive & Remember The Third Law Of Emotion

Garth E. Beyer