Businesses that price high and skip connecting with their customers will be sticking around.
People are gullible, they want the credibility that a well-known business has over private owners, no matter how exciting it is to interact with private owners.
My advice, when making a purchase of any sort (a motorcycle for example?), visit the businesses that overprice their material first. Get a feel for the product and ask the technical questions, then leave to visit a private owner.
That way you are more knowledgeable about the product and will see how much of a price difference people sacrifice to have the (illusive) credibility that a big business offers.
Buy from those who sell, not from those who manipulate.
Oh, and the best price comes from those who care about what they are selling, not just about selling it.
Stay Positive & Go Personal
Garth E. Beyer