Promise

Systems For Remarkable Expire

Systems For Remarkable Expire

Garth Beyer

One source of remarkability comes from over delivering on a promise you’ve made. It’s a process that can often be systemized, but certainly not long-term.

Over the long run, a system for remarkable becomes the system for expected, for average, for normal… none of which are in the game plan for success.

It’s on you and me to consistently check systems, to monitor and redirect and add and update. It’s on us to retain a system of remarkable.

If you’ve done something the same way for a while now, it might be worth asking how you can do it a bit differently.

 

Stay Positive & Remarkable Is A Process, Not Just A Product

Why I Ignore My Most Magnetic Posts

Why I Ignore My Most Magnetic Posts

Garth Beyer

Metrics Match The Message

The posts I’ve written that have gained the most traffic in the shortest amount of time were all how-to posts. Going through my archive of more than 1,200 posts, you’ll see I don’t write many of them. Why?

It’s easy to write posts that guarantee a spike in traffic, that have a giant (and often vague)  promise to boost your website analytics.

“How to attract a thousand unique visitors a day” and “How to start a multimillion dollar online business” are great examples of instant traffic posts.

I could write how-to posts every day for the next month and gain more traffic than I have had in the last year, but I don’t. I only write them when I can expand on the meaning of each step, when it’s pure fun for me and when it involves more direction than actual steps (because of reasons here).

Let’s point out that there is another type of post that may have less views, but is far more “successful.” It’s a type of post that gains a lot of attraction over a longer span of time because people are interested more in the story being told than the quick turnaround tips so many ego-centric writers present.

These popular posts are written as evergreen content. Content you can come back to, play off of, learn from again and again. When writing about steps, they are steps that can apply to business, to relationships, to work, to art, to life and so on.

These posts are often work to read and process because they challenge the reader to think differently, to try something new, to push themselves. These posts arn’t so much a read and then click over to my next tab… they are a read and come back again later to read again and think about again and play off of again.

The best art and relationships come from the blog posts, the ideas,  the pieces of work you ship into the world that one person views and then interacts with, not that a thousand people view and don’t interact with.

I ignore the most magnetic posts because they don’t represent the story I’m telling.

 

Stay Positive & Make Sure Your Metrics Match The Message

Photo credit

In A Glass Please

Garth Beyer

It’s not coincidence that wine tastes better in a wine glass. Not scientifically, of course.

Scientifically, the wine tastes the same in a wine glass as it does in a styrofoam cup.

The same goes for how you feel wearing a suit. When I put one on, I feel like I’m important, I feel like I can walk into a room and own it, I feel respected. Are we any different wearing a suit as we are wearing shorts and a sleeveless shirt, scientifically? I’m still me. You’re still you. Scientifically.

One more example,

Treat yourself to a cold can of bud light. Then treat yourself to a cold glass of bud light. Which tastes better?

We have these world views, these wonderful world views that in the most simplest form are summed up into that which we want to believe, is true.

We become more outgoing and astute when we put on a suit because that is what we believe a suit will do. The wine, the water, the beer, the tea, the coffee – tastes great in whatever glass we have it in because we believe that it will. So it goes…

The single best story punctures through the noise in two ways:

1) It parallels a worldview that we already hold.

2) It makes a promise that we will feel a certain way when we have or use the product.

Marketing, branding, advertising – whatever you want to label it – has one goal. To get people to attribute a feeling with a particular product or service. It’s damn difficult. That’s what makes marketing so valuable.

 

Stay Positive & In Marketing, Numbers Are Little, Worldviews Are Huge

Self Delivered Progress

Garth Beyer

My co-worker dropped a great one liner the other week. She mentioned that you need to, “under promise and over deliver.”

I couldn’t have agreed more at the time. It encompasses a positive view of expectations. If you get someone to set low expectations and you proceed to blow them away, the person will be shocked, amazed, and grateful. In addition, by under promising, you are casting the safety net. If you can’t seem to deliver, it’s okay because you never promised that much to begin with.

–    –    –    –    –

Part of the statement here needs to be revoked. While I still hold to the attributes I’ve stated, I completely disagree with one part of the statement to under promise and over deliver.

Eliminate under to create the saying “promise and over deliver.”

If you need to under promise something, then it’s likely that it’s best you don’t promise anything to begin with. Promising something that you’re worried you can’t deliver, or fully deliver, is not a smart promise. Smart promises is what gets us places. Smart promises say exactly what you will do with the guarantee of it being completely done.

If you’re interested in progress though, if you want to move up the ladder, if you want the recognition and admiration from the people who you fulfill promises for, then you need to promise and over deliver.

Before any skepticism is launched, let me say without any wiggle room, that there is always a way to over deliver. It’s this performance of searching for a way to over deliver, and then following through with it that creates progress. Self delivered progress for you through over delivering on promises for them.

 

Stay Positive & Who Knew Progress Was So Easy

Garth E. Beyer