Seth Godin

A Remarkable Video To Watch

Garth Beyer

I was fortunate enough to find this clip in my schools digital library. I suggest checking yours or seeing if you can find a free version.

But if not, it’s worth paying for. Truly is.

Heck, it’s so important that you watch it, I just found a free version for you!

I never thought I’d say that I would watch a documentary twice, but I would with this one. Let me know your thoughts and let’s chat about it ( thegarthbox@gmail.com )

And come on … it has Seth Godin in it!

Stay Positive & Watch And Learn

Garth E. Beyer

Shutting Fear Out … In New York

Shutting Fear Out … In New York

Garth Beyer
We may have liberty, but we still have a lizard brain

Who has heard about the lizard brain? No one? Well I’ll have to change that.

The lizard brain is what makes us not do what we say we are going to do. It’s what stops us from checking tasks off our to-do list, it stops us from writing the book we want, stops us from sending that application in, it stops us from living a meaningful, adventurous, exciting life. The lizard brain can also be referred to as the Amygdala, the part of our brain which registers fear. This fear has a voice and it tells us to compromise, to play it safe, to stay where we are comfortable. This reference to the lizard brain was coined by Seth Godin, author, marketer, and revolutionary starter.

During this mass media age, I believe Seth Godin to be one of the most insightful and helpful authors to us digital natives. Seth Godin has written more than 14 books that have all been best sellers and translated into over 30 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Even if a five-mile wide meteor struck the earth today, you could still say that Seth Godin has made a larger impact on society.

You may think this author is important because you imagine him to be the motivating type. He is no more motivating than a rock. He is however a person who can bring you to understand why you do what you do, rather, why you don’t do what you don’t do. He explains in his most infamous book, Linchpin¸how the closer you get to delivering something, to accomplishment, to taking a risk, the harder the lizard brain works to stop you.  This ability, to make us aware, is what makes Seth Godin so important.

If it’s not clear already, Seth is an idol of mine. Heck, I flew out to New York to see him and wrote about that experience here. Seth has taught me how to build a tribe, inspired me to keep shipping, and has helped me realize the inner workings of my brain and ego in such a simplistic manner. I continue to read his books and build off his ideas and will do my absolute best to get a one-on-one interview with him over the holidays because I am planning a trip to NYC. I truly owe it to Seth for getting me to where I am today. (HT to Seth Godin)

Side note: If anyone has someone they can introduce me to through email/phone/person that either lives in New York or has other contacts in New York, I would greatly appreciate it. I plan on spending the summer in New York to find an opportunity to become more of a writer and to connect with some of the most brilliant minded people. Michelle being one of them, she’s something special! Thank you!

 

Stay Positive & People Help People, Who Help People, Who Help Other People, Who Help More People …

Garth E. Beyer

Identifying Publics For Beginner PR Specialists

Garth Beyer

Mr. Grunig and I have something in common. Other than the fact we (you included) are all fascinated with studying Public Relations, Grunig and I share a relationship with UW-Madison. Grunig received his Ph.D at UW-Madison and knowing this made writing this topic for you ever more interesting.

If you’re not yet aware, James E. Grunig is a Public Relations theorist and guru. He is well-known for creating the four models of Public Relations. Before I elaborate on those four models, you must understand a little about your public. After all, the public must be important since it is in the career Public Relations.

You probably haven’t had any experience running a Public Relations campaign. So what? Whether you are researching how to identify your public for your first campaign or hundredth, it’s always positive to review the basics.

We may define public, in simple terms  to mean a group of people who having something in common. According to Broom, author of Cutlip and Center’s Effective Public Relations, public is defined as “people who are somehow mutually involved or interdependent with particular organizations.”

Let’s identify a public by looking at the public of whose in charge in the restaurant industry. You have a broad categorical in-charge public of Employer. Within that public there are Managers, the CEO, Stockholders, and other decision makers. Inside that public, there are more in depth ones. Managers for example is a public made up of Regional Managers, Assistant Managers, Store Managers, and so on. Categorically defining people is what it means to identify your public.

However, it goes much further than simply sorting skittles by color. This is where Grunig steps in and begins to build his four models of public relations.

Grunig had examined how specific publics behave toward issues and the messages that communicate them. In doing so, he identified four types.

 All-issue publics are active on all issues.
 Apathetic publics are absentminded and abeyant on all issues.
 Single-issue publics are active on a rationed number of issues.
 Hot-issue publics are responsive and participative on an issue after being exposed.

Believe it or not, Grunig goes even further to define publics. (Hey, he got famous because he kept defining publics after people were satisfied.)

Latent publics are flatly unaware of their relationship with a situation.
Aware publics understand the importance of an issue and how it relates to them, but have not produced any action.
Active publics are taking action on a particular issue.

Once you can define your public or in other words, your audience, to this level of depth, you are ready to decide which of Grunig’s four models of public relations you are to implement. Here they are.

I could go on to explain each model thoroughly but I have found this resource to help with that. You know it’s an extremely helpful source since he uses Seth Godin as an example.

Cheers.

 

Broom, G. M. (2009). Cutlip and Center’s effective public relations (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Unlocking Potential: Interview #5

Garth Beyer

I love when people ask questions. But I’ve missed a huge part of the process. Like many others, I have always taken an exciting interest in answering questions and the discussion that follows, but I haven’t necessarily focused on the question-asking. It wasn’t until I spoke with Michelle that I learned there can be so much more to the questions that are asked in addition to the answers one may receive.

Michelle was trained in the criminal justice system at an early age and learned the importance of asking questions through clinical training (she’s a licensed social worker). As a probation officer, she relied heavily on facilitating conversations with clients in order to develop productive working relationships. And, you guessed it, asking questions was a big part of that.

Have you considered how business, social media, and finding connections is primarily fostered by the right questions? Can you imagine creating a job of your dreams based on assessment, questioning, and curiosity? Michelle is not only living proof, but lively proof that you can get the right answers if you ask the right questions. She excitedly participated in my Unlocking Potential interview, adding a fresh, unique addition to my series. (You can view the others here)

Enjoy.

Interview: Michelle Welsch

GB: I would love to know what you think your passion, or your life purpose is. You have this fire, this passion that is evident. What fuels it?

My passion has always been people. I love to learn about what makes people tick and hear their stories, learning about their world and how they see things. I’m fortunate that the work that I do helps people share their stories with others. Connecting people only amplifies that. I like watching people make strides professionally and personally, and I like to think I help people do this through observation, helping people own and recognize their own brand story and introducing others who might enhance their work. My focus has mostly been, “How can I help others?” — I had never seen myself in the driver’s seat, always walking alongside people and businesses and companies I might help reach their goals. But with Project Exponential, I’ve realized I’m now steering my own ship.

GB: I see that many of your writings and blog posts are inspirational and talk about courage and challenge. Do you write everyday? Do you see writing as a practice?

You can write everyday, but that doesn’t mean you have to publish every day. It’s valuable to get into the habit of writing. That moment of brilliance will never come if you’re waiting. You could be waiting a very long time for that perfect moment. The perfect circumstance will probably never happen, and then you’ll never finish anything. Just get in the habit of writing ideas, notes, quotes, observations about things you see that inspire you. You have to practice seeing the world in a way that corresponds to words. You learn to verbalize and communicate in a different way and how to transfer your thoughts onto paper. While practice can make the process more fluid, with anything there are ebbs and flows. I try to aim for moderation. Often times those moments when you think you have nothing to say are the important moments when you have to force yourself to write anyway.

GB: I have to ask, is there a book in store?

I’ve flirted with this idea, but we’ll see. It might be a fun goal. Recently I came across Austin Kleon’s advice: “Write the book you’d want to read.” I’m not entirely sure what I’d write about just yet. I’d need to have more of a concrete idea before I really consider.

GB: I just finished reading Keri Smith’s book: Living Out Loud. She mentions all great female writers have an intrinsically unique connection to nature. I’ve seen some recent photos of a trip to Peru on your twitter feed. Are the outdoors important to you?

I grew up in Colorado where the outdoors are an integral part of life. When I first moved to New York, I thought I was going to have to give that up. But I found Discover Outdoors and the Upper West Side, surrounded by Riverside Park, Morningside Park, and Central Park. Being outside has always been super important to me. I get the best ideas when I’m outside and running around. The ideas always happen when I’m someplace in Central Park, and then I have to repeat it over and over in my head until I can come home and write it down. I think that’s when the best moments happen, when you’re in a different environment.

GB: Now I’m going to shift the subject a bit. What’s it like working with Seth Godin? Do people equate you with him?

Working with Seth has been some of the most rewarding work I’ve done. He’s incredible to work with. With Seth, his work is his. It’s about picking yourself and creating your own name.

GB: You’ve certainly done that. How have your past experiences impacted your work?

My resume is a little nontraditional. I’ve managed to draw valuable lessons from a variety of environments — the court room, the South Bronx, higher ed settings, and clinical therapeutic settings. My transition from social work into the corporate, business world started really slowly. When I freelanced for Interbrand, I was a consultant in this very buttoned up corporate world, but I would often teach people the same skills I would teach, let’s say in probation or to disadvantaged youth, how to be genuine, human and approachable when communicating. My experience there acted as a type of “mini-MBA” and showed me what skills I could bring from my former career path into this new world of business and tech.

GB: It seems your consulting work helped lay the foundation for the creation of Project Exponential: the transition, the growth, the learning, the insight, and most importantly, the transferring of skills. I’m so curious about what you do. After looking through Project Exponential’s website, I immediately related to your passion, mind-set and way of thinking. I imagine you’re someone who likes to dabble in a little bit of everything (most of us who strive for success do). Is that why you make events where really different people come together?

When I first began to make the career switch, I started wondering what kinds of work people would do if they borrowed from a different industry — whether it would be better, more interesting, more creative. I started sending email introductions to people I had encountered who had similar interests or parallel work. Sometimes best intentions fall flat, and the intended coffee dates wouldn’t always happen. So I began selecting individuals and extending invitations to unique locations I had reserved throughout New York City. I wanted to run my fingers horizontally through industry verticals.

GB: So what happens during a Project Exponential event?

It’s always different, depending on who is there and what kind of space I choose to complement the group. The venues change; it could be a private room in a trendy restaurant where attendees have to walk through the kitchen, past the chef and the dishwashers to find it. I’ve held some at wine shops that separate part of the store for us while we are there. I’ve also hosted attendees in a basement dining room, and they’re treated to a four course meal. It’s an experience.

Before events, I spend time with each attendee, learning more about their work and creative process. It’s kind of like an assessment. I create specific, tailored exercises for each event so that people can learn more about each others work. One of my favorite parts of my work is to find the balance of structure, easing anxieties of being in a foreign place with strangers and creating the backdrop for serendipity to take place.

GB: Your understanding how to create problems and questions specifically to each group you curated is extraordinary. You’ve stepped away from traditional networking conventions. Why is it important to you to protect the names and titles of those attending?

I want to create a space where everyone’s on the same playing field. This anonymity allows people the freedom to step away from their work and whatever preconceived notions or judgements someone might have about what they do for one evening and connect with others in a meaningful way. There are plenty of events that list of the names of attendees. You go, hoping to meet specific people there and may walk way with a few business cards that, if you’re lucky, turn into something remarkable. You may also miss meeting a handful of incredible people who didn’t have the job or the title you wanted to see.

I have seen magic take place at Exponential events; people are following up with coffee dates, planning bike rides, helping each other with business ideas and expanding their networks. I’ve watched design directors brainstorm with entrepreneurs, athletes mix with CEOs, and writers engage in hearty conversation with bankers. My aim is to use this momentum to inspire others to do the same, step out of their industries and put themselves in new environments where boundaries can be crossed. I want people to ask, “How can I disrupt things?” and make something happen.

GB: What has been a highlight of your work with Project Exponential?

I take a lot of time putting each group together. With each event, I consider who needs to meet and at what point during the evening this connection might take place. Connections and common interests aren’t always clear, but it’s up to me to connect the dots. If I’m honest, there’s a quite a bit of anxiety for me in delivering something magical for each attendee, but it’s incredibly rewarding to watch two people interact in the way I had envisioned. I try to focus on providing the backdrop for magic to occur and let the people take care of the rest.

GB: What inspired you to make this career change? What got you going and what’s propelled you forward?

The move from the social good world to what I’m doing now was intentional but not necessarily direct. I knew that I needed to take specific action to get into the next realm and took small, manageable steps. With Exponential, it took more coaxing and courage, and I had to make the decision to commit to it. Seth’s work helped quite a bit.

We grow up learning that we have to find the job, do the work, and get paid. Suddenly it clicked: “What a minute, I can create this dream job I’ve been searching for.” And then it’s a matter of jumping. At first, it’s a bit of a bungee jump feeling — exciting and scary but you can’t wait to see what happens.

GB: How do you try to live your life? Are there any quotes that have inspired you?

“Leap, and the net will appear.” -John Burroughs

You have to take risks. No decision in life is irreversible. It’s much better to go and do and figure out how to fix it, and you’ll feel that much more satisfied with having tried it. You just have to do it. Jump. Go. It doesn’t matter if it’s in the wrong direction, you may end up with a more scenic, memorable ride. Just go. That’s how I ended up in New York.

Look and see how you can shake things up, be fearless. Whether it’s walking home from work a different way, trying a new restaurant, placing yourself in a new environment to meet new people, inviting random people to your house — just open that space for different things to come your way. It doesn’t have to be huge.

____________________________________________________________________________________

You can find Michelle and her work online, most recently here. I have also shared a few of my favorites below.

You can ask Michelle questions of your own on twitter @redheadlefthand or send her an email at info@projectexponential.com.

To learn more about her project, visit www.projectexponential.com.

 

Stay Positive & #impresario

Garth E. Beyer

Pick Yourself (Seth Godin Live)

Garth Beyer
w/ Seth Godin

Give Yourself Authority

It’s been over a month and a half since I attended Seth Godin’s Pick Yourself event in Tribeca (NY). There’s a specific reason I waited so long to reflect on the event. I wanted to prove a point, not just about Seth Godin, but what any business must produce, whether in product or experience.

Simply put, it must be astonishingly remarkable, something so memorable it is still thought of and excites a person’s senses a month, five months or a year after the product is purchased or the service is used. Essentially, that is what Seth Godin’s Pick Yourself event manifested, so it is with easy honor that I will hit some points from it again along with my own curves and twists of ideas.

I had no inclination to write this so soon. I decided to after I created a new motto the other day, tweeted it and it got retweeted by a few people. It was just another tweet, another 140 characters that my mind spit out and that I needed to share.

My motto: Give yourself authority.

It was only after I expressed the motto on twitter that I was tapped by the memory of Seth Godin’s Pick Yourself event, which it’s theme was to not wait for someone to pick you, not wait for an authority to notice you, to get lucky; but to pick yourself, solve the problems yourself, find the opportunity yourself, to lead yourself and quite plainly, as my motto states, give yourself authority.

72 Steps To Starbucks Coffee

While in New York City every 72 steps, either if I turned left or right, I would be facing a Starbucks. In Manhattan alone, there are approximately 300 Starbucks stores. That means that out of all the registered Coffee Shops in New York, Starbucks consists of about 60% of them. In a city dominated by the outlier of the Coffee Industry, how can any other coffee shops even make it?

That’s a simple answer that you can come up with. The better question is how Starbucks was able to take a symbol from Moby Dick, use it as it’s logo, and create a brand – an understanding of when you see the symbol, you are going to smell the richest Coffee in town and get free Wi-Fi along with the absolute best customer service.

It’s A Revolution

The dictionary says that a revolution is a single turn of event. Our revolution, the one we don’t quite understand, the one we thought could be easily understood, the one that is making us question nearly everything, is not a single turn of event, it’s a million turns. This revolution is something that is a collective change in one sense, but deep down to it, it’s about the turn each one of us makes, a turn that may be different than the person next to us. While putting it in the most simple form, the revolution is about giving yourself authority, ridding yourself of the chains of tradition and following your passion to create art. Yet, to do each of these things is not something that we can do collectively, being collective is what got us in this grave. No. This must be done individually; each person must make the choice, must give themselves authority and use it. In its entirety, this revolution will turn Perfect into impossible

Instead Of Giving It Our All

Seth gave a long description about the industrial age and this new age of connection. The one take I want to share with you from the event is this.

“So one quick example, just to show you how deeply ingrained this is. If you don’t mind, raise your right hand just as high as you can. Okay, now raise it just a little higher.”

Instead of giving it our all the first time, we give enough and then a bit more when told to. Some people raised their hands 20% higher, others 5% higher when told to raise it a bit higher. In a room of about 200 people there was about 4,000% of potential not being used until told to. The way I see it, even if you gave 100% and raised your hand as high as possible the first time, you would still find a way to raise it higher.

I No Longer Market To You

I had no clue what real type of marketing I was doing on my website until I heard Seth Godin say this, “Because marketing has shifted from me marketing at you, to you marketing to each other.” So, when creating a product, running a business or writing a blog, you can provide all the strong content you would like, but unless you know what you want to do with your audience, your tribe, unless you know how to give them strategies to market to each other and other people that will join your tribe, you have nothing.

Juggling

Seth Godin also inspired me to write this post: The Juggler’s Perfection. On the note of Juggling, of doing what you love, of taking that risk…

“Is it worth getting arrested for?” – Seth Godin

Bluffs, Excuses and The Promise

You think you have a hundred reasons not do something, not to take  leap, not to go out on your own or start your business or take a risk to achieve what you really want. Actually, you probably only have 15 to 20 excuses, or rather, they are bluffs. When you sit down, write the list of the 15 to 20 bluffs, and work through it, you will find that either you don’t have anything holding you back, or you just need to work out a way to get around one or two excuses (a lot easier than working around 20). What it comes down to, what it really comes down to is that you want a promise it will work. You want the paper to say, after you have crossed all your bluffs out, that it will work indefinitely.

There will never be a promise that it’s going to work. Once you realize that, you realize there’s no point in making a list, not because there’s no point in achieving your goal anymore, but because you realize that you are going to have to take a risk and that there isn’t a promise, you will say “something is better than nothing” and get on with it, ship the product or start the business. As humans, if we are not promised lobster (perfection), we would rather have crawfish (anything) than nothing at all. Once you realize there is no promise of perfection, no lobster, it makes doing the thing you made a list of bluffs for, all the more easy. You may even find that you like crawfish more than lobster.

A couple of sayings to use/share

Money is a weight you can run much faster without

You will be wrong a lot, but you will be right a lot too

All you need to care about is being human

The Two Achievements I Made After The Event

Seth made a simple, yet such an extremely interesting point about entrepreneurship and freelance. A freelancer gets paid when she ships, delivers the product, finishes. The entrepreneur gets paid while she sleeps. I am happy to say that, while I still do freelance writing, I have crafted a segment of it into a businesses in which I have hired two employees already! I now sleep easier (because I know I’m getting paid for it) and I have more time to do $100 an hour work that makes a much larger impact on the world – which leads me to…

The second achievement is nearly ready to be shipped. My 30,000 word manifest on what school is for: a view from an 18-year-old graduate who received his associates degree and plans to go back for a master’s degree. Not for the diploma, but for the information and experience being within the system will produce, in order to write a 90,000 word sequel upon graduation. The eBook, Start Schooling Dreams will be released at the beginning of August, 2012, completely free. More background information to come soon.

 

Stay Positive & Take The Authority, Make A Badge Even

Garth E. Beyer

My Secret Obsession: Starbucks (Not their coffee…well..that too)

Garth Beyer

I was in New York last week for Seth Godin’s Pick Yourself event. Instead of writing a post about that, (which I will soon), I couldn’t help but write about the one thing that you see every 72 steps in any direction: Starbucks

1 out of 3 Baristas laughed. 2 actually thought I was named Voldemort

Guy Kawasaki, a likely idol of both of ours, had written an article telling how important mantras are and that the shortest are often the sweetest. The example he used for the greatest mantra from the greatest company on the planet is  Starbucks – “Rewarding Everyday Moments”

I apologize for those who disagree,  I can’t help but side with Guy. Starbucks is the the real deal, the perfect role model and incorporates every trademark of a successful company. For example, my friend (who works at Starbucks) had told me this story the other week.

“The other day in the drive through this woman wanted a small but ordered a venti because she thought it meant a small. When she was shocked at the size and the price, my manager told me to  just charge her for a tall. So many other places you just don’t do that. It’s always a pleasant surprise to people you meet at work when you get to be nice.”

Starbucks revolutionized coffee and the experience of getting it. Put together a CEO and marketing mavens and you get a company like Starbucks; who defy all logic and assumptions and who have altered the beverage marketplace by defining quality, creating convenience and most importantly, having heart.

That is why I couldn’t complain after every 72 steps when I would look up at see the Starbucks sign. The beauty of Starbucks is that it is available to the masses – “from the student who wants a latte to the CEO who needs it.” More importantly, it represents that you can find generosity, people who care, tentativeness and truly great people – in abundance. Simply walk 72 steps in NYC and you will know what I mean.

Starbucks also signifies risks.

“When Starbucks and other companies made stock options grants back in 2008, there was no guarantee that the companies would succeed. Performance was not a sure thing,” says Starbucks spokesman Jim Olson.

It was less than a sure thing, it was unexpected. It was an occurrence that only the greatest companies could actually leverage. In this case, Starbucks succeeded and continues to do so.

Stay Positive & I Solemnly Swear That Starbucks Is Up To Too Much Good

Garth E. Beyer

Tribes: We Need YOU to Lead Us

Garth Beyer

Tribes, by Seth Godin. Bestselling author of Purple Cow and The Dip.

Here are some short snippets of his book that I wanted to share. Enjoy.

1. “We’re embracing a factory instead of a tribe. The irony is that all of this fear used to be useful. Fear of change is built into most organisms, because change is the first sign of risk. Fear of change in a huge factory is appropriate when efficiency is the order of the day. Today, though, the fear that used to protect us at work is now our enemy; it’s now the thing standing in the way.”

– Even knowing this, I still have fear throughout my work day. I fear bumping into other employees in an awkward moment, I fear discussing the idea of receiving a raise, I fear being turned down and frowned upon when I ask for more duties since I am getting my one task done too quickly. We are nothing without fear, but only if we use the fear. Imagining what you would do if you did not fear the result is the best first step. The next step is breaking it down so you do not overwhelm yourself. You are in control, find a way to use your fear. And let’s face it head on; you may lose out, you may get pushed back, you may get fired, but there will ALWAYS be another spot to be filled! Always. And the next spot you fill, might just be the perfect one. Remember, challenging fears involves other people, and other people have fears too. Persistence and Patience.

2. “‘How was your day?’ is a question that matters a lot more than it seems. It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most. Changing the way they see the world, sure, but also changing the world. By challenging the status quo, a cadre of heretics is discovering that one person, just one, can make a huge difference”

– This is why I want to open a College of Passions. (Will be explained in a later blog post)

3. “‘Good Enough’ stopped being good enough a long time ago. So why not be great?”

4. Life’s too short to fight the forces of change. Life’s too short to hate what you do all day. Life’s way too short to make mediocre stuff. And almost everything that’s standard is now viewed as mediocre.”

5. “What people are afraid of isn’t failure. It’s blame. Criticism. We choose not to be remarkable because we’re worried about criticism. We hesitate to create innovative movies, launch new human resource initiatives, design a menu that makes dinners take notice, or give an audacious sermon because we’re worried, deep down, that someone will hate it and call us on it”.

– I only have one thing I want to say; Just because you think no one else is acting does not mean you shouldn’t. The absolute best way to become a leader is to be the first to TRY SOMETHING. Because when it’s a success, you begin leading. You bring out the best in others and this is something our globe needs. People to toss away their fear and start acting on their ideas and passions. Be the ignition!

6. “A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications. A curious person embraces the tension between his religion and something new, wrestles with it and through it, then decides whether to embrace the new idea or reject it. Curious is the key word. It has nothing to do with income, nothing to do with education, and certainly nothing to do with organized religion. It has to do with a desire to understand, a desire to try, a desire to push whatever envelope is interesting. Leaders are curious because they can’t wait to find out what the group is going to do next. The changes in the tribe are what are interesting, and curiosity drives them.”

– “If you don’t try, you fail.” is part of the tattoo I have on my back.. And it stands true for every “curious” person in the world. Can you recall a time that you tried something because you didn’t want to be the only one not trying it? (I don’t recommend falling your friends if they jump off a cliff) But, now all you need to do is take that same emotion and change the scenario where no one has tried it. Be the first, and be the best.

7. “Faith is critical to all innovation. Without faith, it’s suicidal to be a leader, to act like a heretic. Religion, on the other hand, represents a strict set of rules that our fellow humans have overlaid on top of our faith. Religion supports the status quo and encourages us to fit in, not to stand out.”

– What a new look at faith. LOVE it.

8. “A couple walks by, obviously on their way to bed, having pushed the idea of vacation a little too hard. The woman looks over to me , in a harsh whisper a little quieter than a yell, says to her friend, ‘Isn’t that sad? that guy comes here on vacation and he’s stuck checking his e-mail. He can’t even enjoy his two weeks off.’ I think the real question–the one they probably wouldn’t want to answer–was, ‘Isn’t it sad that we have a job where we spend two weeks avoiding the stuff we have to do fifty weeks a year?”

– What a remarkable view of the event. Overall, wonderful book. It is not something I would push to the top of your reading priorities, but it’s definitely near the top. I got my notes here so I will be sharing this book now with someone else. Exciting. Hope you enjoyed what I posted and check the book out. I’m always here to talk about it if you want.

Stay Positive and Embrace Fear

Garth E. Beyer