10 Principles For Creating Remarkable Work

10 Principles For Creating Remarkable Work

Creating Remarkable Work

 

1) You’ve got to give yourself time. For some that means working a job they don’t love because it affords them a few hours at night they can work and not worry about paying the bills. For others this may mean living in an area that is cheap, quiet, far from distractions. It may mean a hiatus from family and friends or it might just mean waking up an extra hour earlier. Without time, you won’t be able to do work that matters.

2) Get funded in odd ways. You’re fortunate enough to be creating in an age where crowdfunding is a popular method of supporting your art, your project. But don’t neglect the opportunities that don’t require a healthy network of supporters. A simple grant here, a one-day-a-week job there can do the trick. And remember, you don’t need a mass of supporters, you only need a few people who already value your work, who are your core tribe.

3) Write out your story. If you have to force it to be interesting, then change your story. Go restart your pursuit in a way that is whole-heatedly interesting. You can own a motto and a personal statement, but keep it to yourself. Let it inspire you and only you. People want to hear your interesting story, not the four word motto that only breaths life for you or the promise you made yourself at the start of the new year.

4) Declutter. Destroy. Decrease your inventory. Purge your inbox, your Evernote, your journals. When going through your collections, either find a way to use what you’ve planned, written, drawn immediately or toss it. Don’t think of incomplete projects and musings you see as failures to launch, see them as ideas that never had life in them to begin with. It’s okay. Let them go. It will be weight off your shoulders now and save you time later.

5) You don’t need regular input and feedback when you’re in the creating phase. Create in privacy. Fail in privacy. Closing your door means you shut out criticism that cripples your momentum, it means shunning the naysayers that drain your motivation, it means giving nothing for others to judge you by.

6) This tip and what prompted me to write this list comes from Teresita Fernandez’s commencement address: when someone compliments your work, don’t believe them unless they can convince you why they believe it’s good. “If they can’t convince you (and most people can’t) dismiss it as superficial and recognize that most bad consensus is made by people simply repeating that they ‘like’ something.”

7) Other than bad habits, you don’t have to give up anything you love or want to do in life in order to create remarkable work. You can travel to all the countries you want, have as many babies as you want or go to school for five more degrees. You can create remarkable work all the while. You don’t have to forfeit your dreams to do work that matters.

8) Don’t believe you need a mass following to fuel your work. A few people who support you, who care about you, who believe in you is all you need. Don’t tell yourself otherwise.

9) Be nice to everyone. Be gracious. Be thankful. Be sincere. Be personal. Be human. Be likable rather than interesting.

10) When you face fear, troubles, setbacks in life–be it with your fitness, family, finances, faith, friends–fall back on your work, your art to hold you up, not drugs, not alcohol, not other miserable people. Remember that the work you create to help others, can also help you.

 

Stay Positive & Any Other Principles You Think Are Essential? Tweet at me: @thegarthbox

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Your Consumers Are Only Getting Smarter

Your Consumers Are Only Getting Smarter

Branding

The uninformed consumer is passé.

It’s ever more important to put a story out that matters (if not because you actually have one that matters, but because it is becoming the only way to survive in business).

The days of advertising and appealing to the mass are over. Now people are steadily searching out brands, reading about stories, seeing reviews from people who worked at the company of the product they want to buy. They actively ask what their friends think of a particular product before making a purchase. They read the “about us” page before they continue looking at what to buy.

Very soon Unilever will lose customers to their brands because people will see that they run provocative ads for their Axe brand that directly counters the messages they are trying to get across with their Dove brand.

These conglomerates that are trying to reach the mass by switching what brand they slap on a product won’t benefit them in the long run, simply because people are now realizing how one company is running the majority, and they’re not happy about that.

Take the beer industry for instance. The rise in craft brewery sales can be pinned (among other things) to consumer’s realization that Anheuser-Busch and MillerCoors are the parent companies to some of their previously favorite beer brands.

Now people are starting to go to the restaurant that has a family story over the chain restaurant where computers rule.

In the past, having 20 brands owned owned by a parent brand worked. Now people want one brand (the parent) with one product. And that’s good for you and me because it offers us the chance to tell a story that truly matters, resonates with humans (not robotic consumerists), and allows us to pour our hearts into one bucket.

 

Stay Positive & Being Passionately Forward Leads To Consumer Attachment

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Why I Ignore My Most Magnetic Posts

Why I Ignore My Most Magnetic Posts

Metrics Match The Message

The posts I’ve written that have gained the most traffic in the shortest amount of time were all how-to posts. Going through my archive of more than 1,200 posts, you’ll see I don’t write many of them. Why?

It’s easy to write posts that guarantee a spike in traffic, that have a giant (and often vague)  promise to boost your website analytics.

“How to attract a thousand unique visitors a day” and “How to start a multimillion dollar online business” are great examples of instant traffic posts.

I could write how-to posts every day for the next month and gain more traffic than I have had in the last year, but I don’t. I only write them when I can expand on the meaning of each step, when it’s pure fun for me and when it involves more direction than actual steps (because of reasons here).

Let’s point out that there is another type of post that may have less views, but is far more “successful.” It’s a type of post that gains a lot of attraction over a longer span of time because people are interested more in the story being told than the quick turnaround tips so many ego-centric writers present.

These popular posts are written as evergreen content. Content you can come back to, play off of, learn from again and again. When writing about steps, they are steps that can apply to business, to relationships, to work, to art, to life and so on.

These posts are often work to read and process because they challenge the reader to think differently, to try something new, to push themselves. These posts arn’t so much a read and then click over to my next tab… they are a read and come back again later to read again and think about again and play off of again.

The best art and relationships come from the blog posts, the ideas,  the pieces of work you ship into the world that one person views and then interacts with, not that a thousand people view and don’t interact with.

I ignore the most magnetic posts because they don’t represent the story I’m telling.

 

Stay Positive & Make Sure Your Metrics Match The Message

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Your Success Story

Your Success Story

Storytelling Your Success Story

It doesn’t need to be how you starved for years before people bought some of your art.

It doesn’t need to be how you read thousands and thousands of books as a child before you realized you were a writer.

It doesn’t need to be who your family is connected to.

You know these stories because of their popularity. They were once rare, which made them famous stories at the time. Now a starving artist is expected, writers are expected to read a lot, and if you have a lot of money, people first wonder who you’re related to, not how you did it.

These don’t make for good stories anymore, so why try replicating them?

By all means, learn from the already-accomplished, have idols, imitate morning habits if you want to, but make your success story your own.

 

Stay Positive & Tell A Story No One Has Told Before

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Marketing!

Marketing!

Everything Is Marketing

I’m known as the marketer in my office. Most conversations I overhear I end up shouting “marketing” when I hear of something someone did on purpose, but my coworkers didn’t realize it.

During some cubical conversations, my coworkers will ask if something is marketing or not. I rarely look over from my standup desk to respond, I just shout “everything is marketing.”

It is.

Each interaction you have whether it’s with an ad, with a client or with your coworkers, you’re marketing.

It doesn’t matter if you’re thanking your boss for bringing donuts, on the phone providing customer service or out mowing your lawn. You’re marketing.

What you’re marketing is yourself and if people who see your marketing know you well enough, by extension you’re marketing your lifestyle, your job, your personality, your story, your brand.

Everything is marketing these days. It doesn’t matter if someone is watching or not.

Nor should it.

 

Stay Positive & It’s Bittersweet, But It Can Work To Your Advantage If You Want It To

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Rewarding Conversations

The rewarding conversations aren’t often found online.

The challenge of any storyteller is how to carry out the conversations offline.

Online interactions: voice, responsive, there

Offline conversations: (potentially) personal, meaningful, to the root

True, you need both, but I still see so many businesses and startups focusing solely on online interactions and failing when they give offline conversations a try. Google Hangouts, Skype calls, coffee dates — often times people measure what they got out of them rather than what the other person got out of them. That’s when offline conversations flop. Think of what’s in it for them. What do you have to offer? People will always listen to that… and share it.

 

Stay Positive & Word Of Mouth Starts With You