Maps exert a powerful pull on the public psyche. That same pull can be – and at times, must be – made with your client.
Just because you’re the professional does not mean that you don’t have to convince your client to follow through with your plan. Especially when your plan entails risk, trying something new, and exploring different angles.
The most effective way to persuade is to create a map, a picture journal, a story of exploration.
What we have seen since the original mapmakers is that maps create a sensation, a desire to explore. Maps lead to explorations which are then turned into stories. When you combine maps and stories you receive an overwhelming amount of support and investment to draw more maps and make more stories.
Maps are defined as a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes. Can you see the simplicity of its connection to Public Relations?
You may think your client will go with your plan simply because it shows that treasure will be found if it is followed. In reality, they may already be finding treasure and with most clients you will discover that it isn’t so much about finding more treasure that is the problem.
The wonderful aspect of creating a map for your client is about making the map interesting. Anyone can find treasure, but it takes an expert Public Relations Specialist to design a map that is more invigorating than the profits to be made.
Turns out it’s a win-win situation.
The more enthusiasm a map creates, the greater the reward.
