It pays to work on your story, to figure it out before you launch or reach out to publications, but what entrepreneurs often forget is they don’t have as much control over their story as they think they do.
You can tell your story to every guest that walks in, but when they walk out, all that matters is the story they tell others, which may not be the one you told them.
The best stories are about businesses who listen and do, not those who profess their story before they ask you for your order or tell you their story as they’re checking out your items.
Listen and do. Let your guests tell the story.
Stay Positive & Talk With The Interest Of Listening More
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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