The edge of exceptions is where heroes are made… and where businesses go to fail.
It’s a risky space with an upward tick and a downward spiral.
It’s where you’ve got to make decisions that the manual doesn’t advise you on. It’s where you either uphold your values or set them aside. It’s where you go the extra mile or you cut a corner.
Stay Positive & What’ll It Be? What Will You Decide?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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