When you make a purchase, you’re buying so much more than what is in front of you.
You’re buying trust and a story you tell yourself (and subsequently others).
To an extent, you’re buying a promise.
Are you confident then in what you’re selling?
The promises you’re making?
The value you’re marketing?
Stay Positive & Make The Promise, Then Make It Bigger
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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