Only a few people may want that widget in pink, but those few may be the loudest.
Consider a remarkable worker. If you look at their priorities, then you’ll see they are atypical, unfamiliar, non-standard.
If you’re marketing to some (as opposed to all/most), then you have to think about the few.
The few options you make available. The few priorities you have. The few ways that can make a difference.
Stay Positive & Fewer Is Better
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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